http://www.minonline.com MinOnline en-us 2008 Tue, 7 Oct 2008 12:52:55 EDT min’s Special Issues is a special publication of min that demystifies the media buying experience by focusing on the campaigns, the strategies and the people who are pushing the needle among magazine brands.... http://www.minonline.com/mar/1006.html Mon, 1 Oct 2007 0:00:00 EDT For families of young people who are Army recruits or who are in the process of deciding to join, it can be a psychological ordeal, particularly when the country (as it is now) is engaged in a war overseas. Last year, Reader’s Digest, in partnership with the U.S. Army, presented an extraordinary... http://www.minonline.com/mar/5261.html Mon, 1 Oct 2007 0:00:00 EDT Last year, American Express teamed up with four top Time Warner magazines—Sports Illustrated, People, Entertainment Weekly and Time—to create “The Ticket,” which was the name of a custom 11x17 glossy broadsheet publication that combined the editorial efforts of these brands. The... http://www.minonline.com/mar/5262.html Mon, 1 Oct 2007 0:00:00 EDT In addition to disseminating geographic knowledge to budding explorers and aficionados, National Geographic Magazine’s other prime mission is promoting the conservation of the world’s most precious natural and historical resources. Last year, it dovetailed its special October series, “The... http://www.minonline.com/mar/5263.html Mon, 1 Oct 2007 0:00:00 EDT “If you had asked me when I was a kid what I would be doing in 20 years, this is not necessarily where I would have imagined ending up,” muses Yung Moon, executive director of creative services at SELF magazine. Trained to be an artist, with degrees from Williams College and the Art Institute of... http://www.minonline.com/mar/5265.html Mon, 1 Oct 2007 0:00:00 EDT A fantasy come true: what do you get when you combine two passions of affluent Baby Boomers—investing and baseball—and use it to leverage a vehicle from a popular auto brand? You get “The Fantasy Portfolio Manager Challenge,” an interactive, integrated program developed by SmartMoney... http://www.minonline.com/mar/5266.html Mon, 1 Oct 2007 0:00:00 EDT Recently, WIRED Media, in partnership with Xerox, launched a program that made many tech-savvy consumers realize their dream: they got to be on the cover of WIRED, albeit in an unconventional way. Dubbed the Xerox Custom Cover program, which ran from March to July 2007, the goal was to build significant PR... http://www.minonline.com/mar/5267.html Mon, 1 Oct 2007 0:00:00 EDT Preserving wildlife is an important crusade for many outdoorsmen. In September 2005, this was given wider scope in a Field & Stream article entitled “Heroes of Conservation,” which honored those engaged in local conservation efforts. From this feature the Heroes of Conservation program... http://www.minonline.com/mar/5268.html Mon, 1 Oct 2007 0:00:00 EDT When People magazine crowned the then 29-year-old film heartthrob Mel Gibson as its inaugural Sexiest Man Alive in 1985, little did they know that this annual competition would become a highly anticipated feature. Last year, as speculation mounted over who would be the latest celebrity hunk to be anointed... http://www.minonline.com/mar/5269.html Mon, 1 Oct 2007 0:00:00 EDT Ever since its first issue was published in March 1998, ESPN The Magazine, like its parent publisher, the ESPN sports network, has been at the forefront of professional and college sports reportage. Its Next Athlete Award, which began nine years ago, is given out every year to an athlete considered a future... http://www.minonline.com/mar/5270.html Mon, 1 Oct 2007 0:00:00 EDT