http://www.minonline.com MinOnline en-us 2012 Sun, 12 Feb 2012 13:33:06 EST Today’s market requires media companies to diversify their offerings beyond their current core of businesses. Reevaluating staffing and organizational structure will help managers achieve this needed diversification, and having the right person in charge will insure one’s chance of success. Most... http://www.minonline.com/features/free/16300.html Tue, 18 Jan 2011 10:13:23 EST I love the New Year's holiday for the same reason I love working in trade shows. The New Year gives you time to reflect and examine what worked and what didn’t. It provides an opportunity to set some resolutions for Jenn Heinold improvement, a reason for change. Shows provide the same satisfaction... http://www.minonline.com/features/free/16211.html Tue, 4 Jan 2011 7:10:37 EST In 2010, Apple created the "media" tablet category, and it's estimated that the company has sold over 13 million units since it started shipping the iPad in Colin Crawford March. As we enter the new year, no serious tablet OS or competitive apps store has appeared. But it's going to get very... http://www.minonline.com/features/free/16210.html Tue, 4 Jan 2011 7:04:17 EST We are a community driven by results. Lead generation and the ability to turn those leads into quantifiable results—an active customer—is an important driver of the marketing and sales relationship.... http://www.minonline.com/features/free/16085.html Wed, 15 Dec 2010 13:04:22 EST MSLO's Christine Cook, who will be speaking at the min day Digital Summit on November 9, advises magazine brands not to fear change—instead, they should be inspired by recent innovations and focus on new opportunities.... http://www.minonline.com/features/free/15394.html Mon, 4 Oct 2010 12:29:40 EDT Magazine brands continue to grapple with strategies for expansion to digital platforms. But according to Greg Schumann, VP/group publisher of The Parenting Group, mapping out a strategy is “the easy part.” Schumann will elaborate on digital strategies, measurement and more at the min day Digital... http://www.minonline.com/features/free/15234.html Tue, 14 Sep 2010 11:29:57 EDT As magazines leverage digital platforms to drive revenue, they must remain focused on meeting the needs of the customer. In this Q&A, Gregg Hano, group publisher at Bonnier Technology Group, talks about creating innovative strategies to meet the goals of both the brand and the reader.... http://www.minonline.com/features/free/14444.html Fri, 4 Jun 2010 14:15:42 EDT What do Michael Keaveny, media supervisor at Razorfish and Alison Giordano, VP of global sponsorships for MasterCard International have in common? They are just two of the top media buyers and brand marketers whose magazine advocacy make them a natural fit for this year's Sweet 16 list, selected by min... http://www.minonline.com/features/free/11768.html Wed, 5 Aug 2009 10:07:03 EDT We've launched on LinkedIn the min Media Group, which is for media professionals at... http://www.minonline.com/features/free/9889.html Fri, 6 Feb 2009 12:00:37 EST Mobilizing b2b media seems like a no-brainer. This doesn’t take any market research. Just look at your colleagues and see how much of their time is spent nose deep in their smartphones, checking email. Shouldn’t all of their trade e-newsletter hot links recognize they are being clicked from a... http://www.minonline.com/features/free/9816.html Fri, 30 Jan 2009 8:50:04 EST