http://www.minonline.com MinOnline en-us 2010 Sat, 20 Mar 2010 2:01:18 EDT Products made by Hershey's, Mars and Procter & Gamble enjoy some of the highest levels of brand equity in the U.S., according to a study of nearly 20,000 consumers by Harris Interactive. Ranking highlights include: Hershey’s Kisses was the... http://www.minonline.com/eyeonadv/min/13700.html Tue, 9 Mar 2010 16:01:51 EST According to the 2010 Ad-ology Report released at the American Association of Advertising Agency (4As) conference in San Francisco, marketers are frustrated by poor communication with their advertising agencies as well as a failure on the agency's part to understand their marketing client's... http://www.minonline.com/eyeonadv/min/13654.html Wed, 3 Mar 2010 14:11:58 EST According to a new study by GetResponse, small to medium-size business marketers are becoming increasingly convinced of the benefits of video email, social media and personalization or targeting. Over 80%  of respondents plan to use video... http://www.minonline.com/eyeonadv/min/13639.html Tue, 2 Mar 2010 11:40:08 EST Advertisers spent an estimated $117 billion in 2009, a decline of 9% from 2008, according to a report just released by the Nielsen Co.  Thanks in part to a relatively strong fourth quarter in 2009, the 9% decline was an improvement from the ad spending forecast earlier in the year. Spending was... http://www.minonline.com/eyeonadv/min/13584.html Thu, 25 Feb 2010 10:16:25 EST Ever since Apple founder (1976) Steve Jobs announced the March release of the iPad, Apple's first e-reader app, the publishing industry, particularly consumer magazines, has been very keen about how this new device will impact their business and bottom line. But according to a new survey by Retrevo, the... http://www.minonline.com/eyeonadv/min/13563.html Mon, 22 Feb 2010 15:04:20 EST According to a new survey conducted by Opinion Research Corporation and sponsored by ARAnet, young and highly educated consumers are most influenced by online information sources when it comes to making purchasing decisions compared to the rest of the... http://www.minonline.com/eyeonadv/min/13529.html Fri, 19 Feb 2010 10:43:11 EST This may not prove to be a shocking revelation, but according to a recent study by Nielsen, the vast majority (85%) of those polled prefer that free content remain free. However, consumers are more willing to at least consider paying for particular categories, especially if they have done so before. Online... http://www.minonline.com/eyeonadv/min/13517.html Wed, 17 Feb 2010 11:58:23 EST Last Sunday's Super Bowl XLIV may have netted a record-breaking viewership but, unfortunately for participating advertisers, consumers were not inclined to engage with these brands online, during or following the game. Such is the key finding of a study conducted by Chadwick Martin Bailey, a Boston-based... http://www.minonline.com/eyeonadv/min/13461.html Wed, 10 Feb 2010 11:01:34 EST Social networking and email usage appear to be on equal footing, says a report from customer relationship marketing agency Merkle. “View from the Social Inbox,” a survey of 3,300 U.S. adults, shows that active social media users are more likely to be avid email users, with 42% of them checking... http://www.minonline.com/eyeonadv/min/13435.html Mon, 8 Feb 2010 12:02:13 EST A study from CPH Research gauging baby boomer media consumption habits found that the most significant shift for this demographic was time spent on the Internet. Findings... http://www.minonline.com/eyeonadv/min/13406.html Thu, 4 Feb 2010 9:21:34 EST