http://www.minonline.com MinOnline en-us 2012 Sun, 12 Feb 2012 13:01:56 EST As yesterday’s (Feb. 5) Super Bowl and its astronomical ad rates continue to attest, brands love video. And while the formats and modes of access are quite different online from TV, marketers find the video spot understandable, reliable, and impactful of brand messaging. And so the video format on the... http://www.minonline.com/eyeonadv/min/19878.html Sun, 5 Feb 2012 9:39:15 EST The former general manager of Reader’s Digest Digital Jonathan Hills has joined Time Inc. Lifestyle Group’s ALLYOU.com. Hills will oversee strategic development and business partnerships, content and... http://www.minonline.com/eyeonadv/min/19846.html Thu, 2 Feb 2012 8:49:09 EST In its first “Wave” report ranking the capabilities of mobile marketing agencies, Forrester focused on the larger names in the industry associated with many of the endemic ad services brand names. While SapientNitro’s mobile efforts were singled out for its superior marks from clients... http://www.minonline.com/eyeonadv/min/19838.html Tue, 31 Jan 2012 19:16:33 EST Back in the day, one of the crowning achievements in a sports career was seeing that star’s face on a Wheaties cereal box. It is a different era now, when people’s own physical state is of greater concern than athlete hero worship. But cereal boxes remain one of the major platforms from which to... http://www.minonline.com/eyeonadv/min/19763.html Thu, 19 Jan 2012 16:37:52 EST Here we go again. Much of the 1990s was characterized by high-bar and long range forecasts of how much ad spending would rush away from print, TV, almost everything, and move to the Web. Well, that migration proved more complex, halting, and much slower than some bubble-puffing analysts of the 90s supposed... http://www.minonline.com/eyeonadv/min/19622.html Thu, 22 Dec 2011 6:17:54 EST According to the Mobile Marketing association there are already over 60 mobile ad unit sizes already being used in the still-young mobile ecosystem. As marketers look to this platform with their budgets and their ad plans, many feel daunted by the complexity of flying mobile campaigns. The MMA is trying to... http://www.minonline.com/eyeonadv/min/19579.html Thu, 15 Dec 2011 6:51:17 EST Consumer products manufacturer Kimberly-Clark has taken Meredith up on its new program that guarantees sales performances gains from brand advertising. Announced this summer, the Meredith Engagement Dividend program promises partners a lift in actual product sales from ad campaigns in the publisher’s... http://www.minonline.com/eyeonadv/min/19463.html Wed, 30 Nov 2011 7:07:42 EST Tech, gaming and music magazine publisher in the UK and U.S., Future Plc saw its shares tumble 19% late last week on the London stock exchange when the company reported a 39% drop in profit for 2011 and suspension of its dividend. Reuters reports that the company revenue fell 6% for the year, with special... http://www.minonline.com/eyeonadv/min/19455.html Mon, 28 Nov 2011 6:36:38 EST For some brands and agencies, video advertising is the branding opportunity online that banners always promised to be. Even as the display market continues to expand, video is the real driver of digital marketing spend. A new survey of agencies, marketers and online decision makers shows that that in the... http://www.minonline.com/eyeonadv/min/19268.html Wed, 26 Oct 2011 12:14:05 EDT The challenges for magazines in a cross-platform marketing environment are manifest and manifold. The struggles of print media are legion and familiar. But even when magazine brands come online, they face even more headwinds. Except for a handful of magazine brands that have worked their way into the... http://www.minonline.com/eyeonadv/min/19174.html Sun, 16 Oct 2011 8:51:47 EDT