http://www.minonline.com MinOnline en-us 2008 Tue, 7 Oct 2008 13:01:18 EDT According to a survey conducted by ABI Research, Facebook and MySpace are the most popular social networking destinations for mobile phone users. The study found that 46% of those who use social networks have visited their favorite services on a mobile... http://www.minonline.com/eyeonadv/min/8820.html Tue, 7 Oct 2008 0:00:00 EDT According to an article that appears in the October 6, 2008 issue of The New York Times, the Justice Department's anti-trust probe of the advertising partnership between Google and Yahoo has uncovered deeply seated resentment among some of the industry's biggers players in the advertising industry... http://www.minonline.com/eyeonadv/min/8796.html Mon, 6 Oct 2008 0:00:00 EDT Top brand advertisers are very interested in local online advertising; the only problem is—going about it, which has left marketers very confused. Such is the gist of a new study conducted by Sterling Marketing Intelligence. The survey... http://www.minonline.com/eyeonadv/min/8771.html Thu, 2 Oct 2008 0:00:00 EDT Prior to the imploding of some of Wall Street's top financial companies, advertiser confidence has been eroding. According to a new study, the Media Economy Report from Advertiser Perceptions Inc., the number of companies that were expecting to increase their budgets over the next six months fell to 33%... http://www.minonline.com/eyeonadv/min/8762.html Wed, 1 Oct 2008 0:00:00 EDT Prices for online video ads, which cost more than display ads, may drop as its novelty fades, says a new study by eMarketer. Citing research by Bain and Company for the Interactive Advertising Bureau (IAB), the eMarketer "Video Advertising Online: Spending and Pricing" report says the average video... http://www.minonline.com/eyeonadv/min/8743.html Mon, 29 Sep 2008 0:00:00 EDT For the first time ever, ad spending from pharmaceutical companies is on the decline. This slippage has triggered a fallout in an area that companies have always backed: unbranded health education campaigns.  Spend in the first half of the year for such ads fell 3% to $2.4... http://www.minonline.com/eyeonadv/min/8746.html Mon, 29 Sep 2008 0:00:00 EDT At Advertising Week's "Dynamic Nature of Digital Advertising" session sponsored by Adobe, most of the panelists were in agreement about how digital offers exciting and ample... http://www.minonline.com/eyeonadv/min/8711.html Thu, 25 Sep 2008 0:00:00 EDT With marketers galore seizing opportunities to attach a hot celebrity to their equally hot (or aspiring to be hot) brand, there is one area that seems to go largely under the radar: using dead celebrities in advertisements, whether they be in TV (remember last year's Audrey Hepburn/Gap commercial?) or in... http://www.minonline.com/eyeonadv/min/8718.html Thu, 25 Sep 2008 0:00:00 EDT Given the calamitious turn of events last week, probably the most interesting—if not downright shocking—thing that was said at the "Recession Session: Keeping Up in a Downturn," one of many panel discussions marking Advertising Week, was by award-winning CNN business/economic journalist... http://www.minonline.com/eyeonadv/min/8705.html Wed, 24 Sep 2008 0:00:00 EDT Restoring consumer confidence and remaining committed to innovation were two best practices offered by some of the panelists who took part in the dialogue devoted to "The Recession Session: Keeping up in a Downturn." Sponsored by AOL Platform A, the session was one of many included in the... http://www.minonline.com/eyeonadv/min/8706.html Wed, 24 Sep 2008 0:00:00 EDT