http://www.minonline.com MinOnline en-us 2012 Sun, 12 Feb 2012 12:08:16 EST The path to the top of a mountain is best scouted from the bottom of the valley, where the peak can be seen and the route sighted. Clouds and vegetation may occasionally obscure parts of the trail, but the general direction is enough to estimate distance, effort and time. From the valley floor, you may... http://www.minonline.com/excerpted/13921.html Wed, 7 Apr 2010 10:48:31 EDT In min and paidContent's just-published The State of Digital Media, Volume 2, the Jordan, Edmiston Group, Inc., a provider of independent investment banking services for media, information, marketing services and related technologies, looks at the M&A scenario for digital media companies. In this book... http://www.minonline.com/excerpted/13199.html Tue, 12 Jan 2010 13:15:43 EST What were the big social media deals over the last two years? In min and paidContent's just-published The State of Digital Media, Volume 2, paidContent compiled a month-by-month review of noteworthy social media deals made between January 2008 and October 2009. In the book excerpt below, we look at... http://www.minonline.com/excerpted/13143.html Wed, 6 Jan 2010 12:40:08 EST The following is an excerpt from min's Internet Sales Guidebook: Managing and Marketing Web 3.0 Media Brands. Is video the holy grail of advertising on the Internet? Is it the ultimate solution for publishers trying to make money publishing on the Internet? To listen to the talk in the advertising trade... http://www.minonline.com/excerpted/11420.html Thu, 25 Jun 2009 11:02:27 EDT Below is an excerpt from Chapter 5 of PRNews' "Going Green: Case Studies in Outstanding Green Business Practices." Read on and click below for information on how to buy the book. As a publication catering to one of the fastest growing demographics in North America, Modern Dog has been looking at... http://www.minonline.com/excerpted/8416.html Tue, 12 Aug 2008 13:32:18 EDT Martha Stewart Living Omnimedia Location: New York Principal Web Sites: MarthaStewart.com Key Digital Executives: Holly Brown, president, Internet; Beth-Ann Eason, SVP, Internet Revenue: MarthaStewart.com is home to both content and commerce, although the model in 2006 shifted markedly to content. According... http://www.minonline.com/excerpted/7559.html Thu, 19 Jun 2008 10:44:17 EDT The eyeballs returned to content in January after a holiday shopping spree.  According to the Online Publishers Association and Nielsen/NetRatings, the share of online time spent at e-commerce destinations fell from an 18% share in December 2006 to a 16.1% share in January, while content rose from a... http://www.minonline.com/excerpted/7538.html Tue, 17 Jun 2008 10:35:07 EDT All of the attention given over the Time managing editor (since June 2006) Rick Stengel-engineered March 26 "new look," with Ronald Reagan's "shedding a tear" for conservative Republicans, was for its being reminiscent of The Economist covers.  But to us, it was reminiscent of the... http://www.minonline.com/excerpted/7541.html Tue, 17 Jun 2008 11:49:25 EDT In America today, part of the process of becoming a manager is training in de-emotionalization and being anti-victim. Simply put, if it can’t be easily measured, if it is difficult to quantify or if it can’t be metricized, it is probably not important. On top of this, managers are trained to... http://www.minonline.com/excerpted/7542.html Tue, 17 Jun 2008 13:01:58 EDT January 2007 THE BIG—AND PERKY—TRAFFIC GAINERS OF JANUARY. Does it really surprise anyone that 2006 was Rachael Ray's year?  When we compared January 2007 traffic to the same month last year (a change from our this-month-versus-last-month charting), the perky and personable chef's... http://www.minonline.com/excerpted/5809.html Fri, 14 Dec 2007 15:51:30 EST