http://www.minonline.com MinOnline en-us 2012 Sun, 12 Feb 2012 9:41:30 EST No pain, no gain? Apparently so. The professional health-care print market ingested almost $700 million in advertising in 2011, a 5% year-to-year gain on top of a similarly vibrant 2010, for another clean bill of health. Led again by Elsevier and No. 2 publisher Advanstar—whose Medical Economics added... http://www.minonline.com/b2b/19897.html Wed, 8 Feb 2012 13:21:41 EST As airwaves get more and more competitive, now more than ever it’s key to be a clear communicator.... http://www.minonline.com/b2b/19888.html Mon, 6 Feb 2012 16:08:57 EST The fallout from the sale on Friday (Feb. 3)  of Ziff Davis Enterprise Group to online marketing and lead-gen company QuinStreet is beginning to take shape, and apparently it's severe. Sources with direct knowledge of the transaction told Folio: yesterday (Feb. 6) that as many as 30 people were let go... http://www.minonline.com/b2b/19891.html Mon, 6 Feb 2012 18:55:40 EST Automotive, engineering and electronic categories took the lead in November 2011 with b2b titles from Penton Media's Microwaves & RF, Associated Business NASA Tech Briefs and SEMA News (Performance After). See the top 20 titles in November (2011 vs. 2010) sorted by highest ad-page gains supplied by... http://www.minonline.com/b2b/19795.html Tue, 24 Jan 2012 15:09:29 EST Tracking the b2b magazine category markets for print advertising January - November 2011 vs. 2010 (data supplied by IMS/the Auditor) showed of the 16 categories, 11 had overall ad-page gains from Jan-Nov. while only six showed overall gains in of November proper. Biggest category increases that month were... http://www.minonline.com/b2b/19842.html Wed, 1 Feb 2012 14:15:58 EST An unsteady economy does not seem to affect the enthusiasm for cars, as demonstrated by the steady advertising growth of the b2b print mag automotive category (+2.95% Jan.-Nov. 2011 compared with 2010/+4.94% in Nov.) according to IMS/the Auditor data. (See chart below.) Michael Willins, content... http://www.minonline.com/b2b/19873.html Sun, 5 Feb 2012 7:14:48 EST Taking a look at print magazine advertising for the tail-end of 2011 (based on data from IMS/the Auditor), two categories stand out in ad-page gains in November: Electronics (+9.06%) and Engineering (14.52%).   In the electronics category, Microwaves & RF has shown a steady growth in ad sales from 2010 to... http://www.minonline.com/b2b/19874.html Sun, 5 Feb 2012 7:47:55 EST Ziff Davis Enterprise Group (ZDE), the one-time b2b and digital component of Ziff Davis Media, was sold Friday (Feb. 3) by owner (since July 2007) Insight Venture Partners  (IVP) to Foster City, Calif.-based lead-generation marketer QuinStreet. ZDE ceo Steve Weitzner confirmed the sale to min sister... http://www.minonline.com/b2b/19879.html Mon, 6 Feb 2012 9:12:08 EST Tackling social media in the b2b media is an entirely different animal than consumer. In fact the first five sites in our top Twitter follower chart are consumer/b2b hybrids. PR News, a sister brand to min at Access Intelligence, is taking social media very seriously, to a tune of 2,774 more followers in... http://www.minonline.com/b2b/19835.html Tue, 31 Jan 2012 10:16:26 EST Retarget until you drop: Study after study reinforces that retargeting is the single most effective online advertising vehicle.... http://www.minonline.com/b2b/19827.html Mon, 30 Jan 2012 13:50:47 EST