Rate-Base Hikes (Again) from Food Network and HGTV in 2014

By Steve Cohn

Respective Food Network and HGTV magazine founding publishers Vicki Wellington and Dan Fuchs are happy disciples of Yogi Berra’s déjà vu all over again. Wellington, who raised FN‘s rate base twice this year to 1.5 million in Jan. and the upcoming 1.55 million in July/Aug., announced on May 7 her latest "encore" for 2014 with 1.6 million/1.65 million guarantees next Jan. and July/Aug.

Fuchs, who wasted no time at HGTV‘s June/July 2012 launch in declaring that the 500,000 opening guarantee would rise to 700,000 in Jan. 2013 and 800,000 in July/Aug., is upping the 2014 ante to 1 million (effective in Jan.). He calls it "a testament to our unique home/lifestyle content mix….HGTV‘s energy and accessibility have immediately resonated with both readers and  advertisers."

Both Hearst magazines are extensions of the popular Scripps cable networks. It is a formula that Hearst first implemented in 2000 with Oprah Winfrey and O, and the three have contributed to Hearst Magazines being the industry’s best corporate performer in the 21st century.

FN‘s rise in both circulation and advertising has been outstanding since Wellington launched it with a 450,000 rate base in June 2009. They are among the reasons why she will be among the 2013 inductees into min‘s Sales Executive Hall of Fame at our June 3 breakfast in New York’s Grand Hyatt Hotel.