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RedPlum Sweetens Your Life with Dooney & Bourke Purse Giveaway

LIVONIA, Mich., May 15 /PRNewswire-FirstCall/ -- Valassis (NYSE: VCI), one of the nation's leading marketing services companies, announced today the launch of its RedPlum Dooney & Bourke purse giveaway, in partnership with Macys.com. Participants will have the chance to win one of the summer's hottest bags, the Dooney & Bourke Chiara handbag, and Dooney & Bourke wristlets for up to 10 of their friends.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080515/CLTH125 )

To enter the giveaway, visitors can register at www.redplum.com before June 9 for a chance to win one of two Dooney & Bourke Chiara bags, valued at nearly $400 each. Plus, registrants can refer up to 10 of their friends who are all eligible for a Dooney & Bourke Monogram Rope Wristlet, valued at $40 each.

"RedPlum's Dooney & Bourke giveaway is one more reason to come see the new redplum.com," said Brian Costello, Valassis Vice President & General Manager, Interactive/redplum.com. "We've created a brand new lifestyle site packed with fantastic articles, tips and updates for every facet of your life -- not to mention the best local and national deals and offers you'll find anywhere online."

Consumers will experience a newly enhanced site with richer content including fresh, original, weekly editorial articles on parenting, fashion, beauty, dining, home, yard, entertainment, pets, autos, electronics, healthy living and money. The site also features interactive consumer engagement elements such as weekly polls and questions and answers.

As prices continue to rise on everything from gas to groceries, consumers are looking for smart ways to save money on everyday items so they can splurge on things they really want. RedPlum provides value to consumers online, in the mailbox, in the newspaper and on their doorstep, giving them an easy way to take advantage of savings opportunities that will, in turn, help them to take advantage of other simple pleasures in life. About $300 billion in savings opportunities are distributed in the United States each year. By spending as little as 20 minutes per week, the average consumer can save $2,000 per year or even more by taking advantage of the coupon and special deal offers they receive from RedPlum.

About Valassis

Valassis is one of the nation's leading marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform -- in-home, in-store and in-motion. Through its newest offering -- redplum.com -- consumers will find compelling national and local deals online. Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and nine countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America's Looking for Its Missing Children(R) program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For more information, visit http://www.valassis.com or http://www.redplum.com .

Safe Harbor and Forward-Looking Statements

Certain statements found in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause the actual results, performance or achievements of Valassis to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from Valassis' existing competitors; new competitors in any of Valassis' businesses; a shift in client preference for different promotional materials, strategies or coupon delivery methods; an unforeseen increase in Valassis' paper or postal costs; changes which affect the businesses of Valassis' clients and lead to reduced sales promotion spending; challenges and costs of achieving synergies and cost savings in connection with the acquisition of ADVO and integrating ADVO's operations may be greater than expected; Valassis' substantial indebtedness, and its ability to incur additional indebtedness, may affect Valassis' financial health; certain covenants in Valassis' debt documents could adversely restrict Valassis' financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in Valassis' clients' promotional needs, inventories and other factors; Valassis' failure to attract and retain qualified personnel may affect its business and results of operations; a rise in interest rates could increase Valassis' borrowing costs; the outcome of ADVO's pending shareholder lawsuits; possible governmental regulation or litigation affecting aspects of Valassis' business; and general economic conditions, whether nationally or in the market areas in which Valassis conducts its business, may be less favorable than expected. These and other risks and uncertainties related to Valassis' business are described in greater detail in its filings with the United States Securities and Exchange Commission, including Valassis' reports on Forms 10-K and 10-Q, and the foregoing information should be read in conjunction with these filings. Valassis disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Valassis

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