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Zagwear Inc. Expands Client Roster

ORANGEBURG, N.Y., May 15 /PRNewswire/ -- Toby Zacks, CEO and Founder of Zagwear Inc. today announces three new initiatives for clients Duracell, Kraft Foods and BMW all to debut in May 2008 and forward. Zagwear Inc. is a multi-faceted, full service marketing and promotional products company that creates and executes marketing solutions for numerous blue chip clients.

Most recently, Zagwear was commissioned by BMW to create the BMW Motorcycle New Owner Kit as a unique gift to new BMW Motorcycle buyers. The goal is to enhance the premium value of a BMW motorcycle and build continued loyalty to the BMW Motorcycle Brand. Each New Owner Kit is assembled and personalized by Zagwear and shipped within 4 weeks of the purchase. Zagwear designed the kit, sourced and manufactured the kit components and manages customer service including email and the 1 800 number. The complete package includes personalized cover letter, the BMW branded leather keepsake box, a laser etched glass cube of a BMW motorcycle, BMW key fob, dealer directory, road atlas, leather map case with note pad and pen and BMW Image DVD and tire gauge. The program was tested earlier this year and continues in full force for the balance of 2008.

Additionally, Duracell has selected Zagwear to create the Duracell Screwdriver On-Pack Project. This custom screwdriver is offered as an on-pack item, free with the purchase of an 8-pack of AA batteries. This 2008 holiday on-pack program allows parents to immediately insert batteries into toys and products upon opening the package. The screwdriver was designed by Zagwear to look like a Duracell AA battery; its shaft can adjust between a flat head and Phillips head screwdriver. The successful program was tested in 2007 with 4.5 mm units and will continue for the 2008 holiday season.

A third program, the Kraft Seedling Project, has been designed for Kraft and Giant Eagle stores. It offers tree seedlings to consumers who sample LiveActive Kraft Brand at Giant Eagle Stores. The seedling is attached to a postcard with environmental tips. The program launched Arbor Day, April 25, 2008 and continues through the Spring. A portion of the proceeds will go to the Western PA Conservatory. LiveActive is a new line that brings the benefits of probiotics to Kraft natural cheese.

SOURCE Zagwear Inc.

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