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Quamut.com Launches the Quamut How-To Dream Sweepstakes

NEW YORK, May 15 /PRNewswire-FirstCall/ -- Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, announced today that its how-to website Quamut.com (www.quamut.com) is launching the Quamut How-To Dream Sweepstakes, a national sweepstakes that will offer one lucky winner the chance to win $5,000 toward his or her how-to dream. The Quamut How-To Dream Sweepstakes will run from May 15, 2008 to July 15, 2008. Consumers can enter the sweepstakes online at www.quamut.com or by using a cell phone and texting "QUAMUT" to 23857.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080515/NYTH059)

Beginning May 15, Barnes & Noble stores throughout the country will have signage prompting customers to enter to win. From May 15, 2008 to May 22, 2008, Quamut is taking how-to on the road to cities across the country including New York, Los Angeles, San Francisco and Seattle. Quirky displays and signage that bring Quamut's how-to expertise to life will be placed in high-traffic areas like Union Square in New York City, the Third Street Promenade in Santa Monica, Pier 39 in San Francisco and West Lake Park in Seattle. The displays will encourage people to use their cell phones or to go online to Quamut.com to enter the sweepstakes. Displays include:

    -- Dismantled bicycles chained to bike racks with tags that read, "How can
       you ride this bike again?"
    -- Signage at flower and plant stands that reads, "How can you keep us
       alive?"
    -- Lone hubcaps with tags that read, "How do you fix a tire?"

Whether your dream is to start your own band, renovate your kitchen, or create your own jewelry line, Quamut.com can help you get started. No purchase is necessary. For official rules visit www.quamut.com/sweepstakes. The sweepstakes winner will be notified after July 15, 2008.

Published by Barnes & Noble, Quamut.com offers expert-driven Quamuts, or how-to guides, and instructional videos that cover topics from how to build a deck to how to plan your next vacation. Quamut.com features approximately 1,000 Quamuts, with more being added each day, across five categories: House & Home, Hobbies & Leisure, Money & Business, Computers & Technology, and Mind & Body. Additionally, Quamut.com recently partnered with VideoJug to bring how-to content to life with entertaining and interactive videos that complement Quamut's textual offerings.

ABOUT QUAMUT.COM

Published by Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, Quamut.com offers expert-driven, how-to information on approximately 1,000 topics in the categories of House & Home, Hobbies & Leisure, Money & Business, Computers & Technology, and Mind & Body. Quamuts are how-to guides commissioned by Quamut editors, written by experts, fact-checked, copyedited, and enhanced with illustrations, photographs, and videos. Quamuts are available in several formats: free online, as downloadable (PDF) Quamuts to Go for $2.95, and as printed and laminated Quamut charts on a limited number of topics at Barnes & Noble retailers and bn.com for $5.95. All first-time Quamut.com users are eligible for one free PDF download of any Quamut to Go.

To learn more about Quamut, please visit www.quamut.com. Quamut widgets are accessible from the Yahoo and iGoogle homepages or Apple dashboard.

     MEDIA CONTACTS:
     Carolyn J. Brown                      Lindsay Barrett
     Corporate Communications              LIME public relations + promotion
     Barnes & Noble, Inc.                  (212) 337-4579
     (212) 633-4062                        lbarrett@limeprpromo.com
     cbrown@bn.com

SOURCE Barnes & Noble, Inc.

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