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Teen Vogue Hires Shape's Feldmann

Sabine Feldmann, on the fast track at American Media's Shape with the VP/publisher/chief brand officer trifecta since 2009 (four years after her promotion to publisher), is leaving to become associate publisher/advertising of Condé Nast's Teen Vogue, effective April 1. There, she will be second-in-command to Teen Vogue VP/publisher (since February 2008) Laura McEwen. Feldmann will fill the vacancy created by David Stuckey joining the Vogue flagship as associate publisher.

Feldmann's decision is unusual because not only is she willingly going from first- to second-in-command, but also because Shape's 1.7 million circulation is sizably larger than Teen Vogue's 1 million-circ. Plus, McEwen is hiring an executive who does not need much grooming to succeed her.

Is this a gamble by McEwen? More, with her, will be in the March 8 min.



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