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MIN FEATURE PERSON
Matt Petersen Named President of TMG Custom MediaTuesday, January 10, 2012 Matthew ("Matt") Petersen, who as 2010-2011 Hearst Magazines senior VP and head of Hearst Marketing Services helped to engineer the June 2010 corporate purchase of digital marketing agency iCrossing, was named president .jpg) yesterday (Jan. 9) of content-marketing/custom-publishing specialist TMG Custom Media. He was hired by TMG co-CEOs Jane Ottenberg and Richard Creighton, who say that their company is among the largest in the estimated $47 billion content-marketing industry, and that Petersen, "a natural leader...adds strategic and operational leadership in a period of extraordinary growth....Most importantly, his values are a perfect match with those of the amazing and passionate professionals at TMG. We couldn't be happier."The job's responsibilities match Petersen's 2006-2010 stint as senior VP at Meredith Integrated Marketing, where custom publishing was a major emphasis. Among the Washington, D.C.-based TMG's 50-plus clients for its magazines, Web sites, videos, social media, e-newsletters and blogs are the Aspen Institute, Brookings Institution, Cleveland Clinic, Hilton, Northwestern Mutual, Reed Exhibitions and Web MD. Petersen is the youngest of the late Good Housekeeping president and Hearst Corp. director/family trust member Ray Petersen's (1919-2007) nine children. The oldest is Architectural Digest executive director Jeff Petersen.
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