Questex Nightclub & Bar Segment Exec Gets TV Tie-In

Steve Smith

Monday, August 1, 2011 The connection between most trade magazines and the content of prime-time TV programming is tenuous at

Jon Taffer
Photo credit: Courtesy of Giovanni Reda / Spike

best. But in one case, the President of Questex’s Nightclub and Bar Media Group, makers of Nightclub.com and Nightclub & Bar magazine and trade shows is the perfect fit for a reality show about renovating rundown night spots. Jon Taffer, who oversees that trade segment for Questex is the co-executive producer and principal figure of a Spike TV 10-episode series entitled Bar Rescue, which premiered on July 17. The show gives old and failing night spots a last chance at revival under Taffer’s consultation.

With episodes based in Los Angeles, Chicago, Boston and Philadelphia, Taffer pops the hood on these businesses to see how the bar itself is run, the profitability of the menu and drinks, music and staff and customer relations.

This kind of prime time involvement of a trade brand with a TV entity is rare, but Questex is making the most of it. CEO Kerry Gumas says in a statement, “With the launch of ‘Bar Rescue,’ the additional exposure Jon and the Nightclub & Bar Group receive will broaden our audience to an even larger base of relationships with nightclub and bar industry professionals and integrate well with new opportunities we are creating for our clients to engage with professionals, consumers and nightlife fans.”

The show coincides with a major redesign of the Nightclub.com magazine site.
The show has a dedicated tab at Nightclub.com where Taffer offers short video tips for nightclub owners and the most recent episode is recapped.

Questex is also leveraging the show in its events programming. The producers auditioned owners to take part in this season’s series at the last Nightclub & Bar Convention in March.

Taffer is an experienced restaurateur in his own right, with 30 years of experience in the field. Questex just hired him as president of the group in January 2010. In the clip below Taffer offers tips for increasing profits at the bar.

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