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Eric Shanfelt to Leave Penton

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The news that Eric Shanfelt, senior vice president of e-media at Penton, will be leaving the company, effective March 30 was not a total surprise.  Shanfelt made the announcement himself on his eMedia Strategist Blog (EMEDIASTRATEGIST.COM).  According to the posting, Shanfelt will be starting two businesses that he has been thinking about for several years.

In an email to min’s b2b, Shanfelt shared part of his future with us.  One of the things Shanfelt will be doing is creating “several ‘Essential Money Making Guides for Online Publishers,’ which will be applicable not only to B2B, but consumer niche, local/regional publishers, as well as news and mass consumer.  Each guide will be about 20-30 pages and, in essence, a complete business plan along with several different business models, a look at revenues, costs to implement, vendors to consider, and the sales, edit, marketing, circ, and development efforts to create and maintain them.”

Shanfelt also claimed in the email that the guides could save or make publishers hundreds of thousands of dollars.  Each guide will cost around $450.  Shanfelt plans to adapt the reports to target online marketers. 

The announcement did not come as a shock, as Shanfelt had a one-page generalist e-media article in the recent issue of Folio.  Shanfelt will be speaking at Folio’s e-media conference and at min Day (April 19; information is available at MINONLINE.COM and at MINDAY2007.COM).

minsiders had speculated that both Shanfelt, and current vice president of e-media at Penton, Prescott Shibles, would have been happy leading.  Of course, there would only be room for one of them.  Sources gave the edge to Shibles due to his relationship with John French, CEO of Penton, previously CEO of Prism.  Shanfelt stresses in his blog posting that nobody at Penton asked him to leave and that he was doing so on his own accord and wished the company and his colleagues there all the best.

Notes
  • The new Penton is starting to look a lot like the old Prism, with French as CEO, Shibles as his right hand man for digital, and Eric Lundberg, who had previously been CFO at ALM, another Wasserstein & Co. holding, as CFO.
  • Shanfelt and Mitch Rouda, two digital gurus, are both on the market and could be, as, Shanfelt writes in his Folio article, “a dedicated person to oversee your online efforts,” which, as he puts it, is “the most critical investment.”



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