|
PEOPLE NEWS :: B2B FEATURE PERSON
Gloria Cosby, Brand Director, Cygnus Gloria Cosby believes that the key to appealing to advertisers is by providing good, qualit "2008 is not going to be an easy year in print publishing," says Cosby, commenting on the current tough economic conditions and shifting marketplace. She advises working "in a consultative fashion with your advertisers" and customizing with clients. Cosby got her start in b2b media in the late '80s at Advanstar, where she started in sales. A mere 18 months into her job she was asked to be publisher of Automatic Merchandiser--at the tender age of 26. She had to become an expert in the vending industry almost immediately. She notes that in b2b media, women have to work harder and be more professional, but if you have abilities, drive and commitment, the publishing industry is a fairly level playing field. In her current position as brand director at Cygnus, which she has held since July 2007 when the company reorganized, Cosby has faced tough hurdles but has managed to flourish. She lives in Delafield, Wis.--outside of Milwaukee--with her husband, Michael, and their four dogs. They have a daughter, Angela, and enjoy entertaining at their lakeside home in the summer. Cosby is also a fisherperson, enjoys waterskiing, wakeboarding, home improvement projects and reading Discover and National Geographic. B2B Feature Person Archives COMMENTS
|
Manager, Digital Media, NCC Media
PR Director, The Knot Inc. Online Digital Ad Sales Executive, eMedTV Media Jobs | Job Alerts | Post Your Resume White Papers
Get even smarter -- download a white paper today.
Featured White Papers: Internet measurement of ad-noting: Sampling and Statistical Issues By MRI Successfully Building Communities for Your Business By Ripple6 ... more Whitepapers min Contests
Events Calendar
March 25, 2010 Using Facebook to Grow Your Audience, Your Customer Relationships and Your Online Business Learn More April 7-8, 2010 The 3rd Annual Digital Media Measurement & Pricing Summit Learn More April 19-21, 2010 Ad-Tech Learn More |
| Copyright © 2010 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |