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Personnel Moves: Rumblings at Nielsen, Shibles Shifts

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News reports filtered out last week that Nielsen Business Media had reduced its workforce by 10%, which include Adweek, Brandweek, Mediaweek, Editor & Publisher and The Hollywood Reporter. Nielsen, whose overall ad page sales for 2007 were down from 2006, declined to confirm—or deny—these reports with min’s b2b by press time. In January, min’s b2b reported that Adweek was reducing its frequency to 26 issues annually. At the time, Sabrina Crow, SVP of the marketing and media group at Nielsen Business Media, said frequency changes have not been contemplated at Nielsen’s other “week” books and that there no layoffs associated with the change at Adweek.
Larry Walsh was promoted to VP of Ziff Davis Enterprise’s Channel Insider; previously he was editor of Baseline. Also at ZDE, Kirk Laughlin was promoted to managing director of ZDE’s live events group. Both moves are part of a large-scale reorganization at Ziff Davis Enterprise (see story on page 1).
Prescott Shibles, VP of new media at Penton Media, will run the company’s new business incubator.
Mediaedge: cia named Laura Agostini its new chief talent officer and promoted Meridith Jamin to North American director of communications.


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COMMENTS
1.
what news reports were you reading about the cuts at nielsen? no story i saw said nielsen last week had reduced its workforce by 10%.

citing one source, Mediabistro claimed it was 40 to 50 people. Folio, citing sources, said it was between 40 and 200, and that the layoffs were supposedly part of a longterm restructuring at the Nielsen Company that would cut 10% (4,000) employees company-wide.

not 10$ last week at just Nielsen Business Media. the lack of reporting on this site bothers me.
Posted by Sarah on Saturday, April 12, 2008 @ 11:58 PM
2.
i agree. You report that Larry Walsh was "promoted" at baseline but not that most of hte staff was cut. The story here is massive layoffs *20 percent* not that this guy has a new phoney job
Posted by tiff on Sunday, April 13, 2008 @ 09:23 PM

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