Parents Mag Births New Design in February Issue

By Steve Smith
01/10/2012

Having kids doesn’t have to mean not taking care of yourself. Parents magazine teaches by doing. The magazine reveals its new look and content with the February issue. The design aimed for a warmer, softer, even more “emotional” feel for the 86-year-old title, according to Meredith. The individual pages have broken out of the template approach and often contain bits of handcrafted design.

At its core the magazine has been redesigned around five sections: Fun (projects), Kids (childhood info and news), You (health, fitness and beauty), Home (upkeep and décor) and Grow (age and stage-based content).

For the first half of 2011, Parents ad pages were down 6.5% compared to the same period in 2010, according to the Publishers Information Bureau. Meredith claims the title has 15 million monthly readers.