Get Media Industry Alerts
Visit min's sister site:

Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

iPad Newsstand Moving $70K in Sales a Day

Wednesday, March 28, 2012

While only six months old, the subscription-driven Newsstand section of the iPad App Store is ringing up content sales for premium publishers. According to app analytics firm Distimo the top 100 grossing apps in that section of the iPad Store are seeing about $70,000 a day among them. Distimo cites New York Times, TheDaily and New Yorker Magazine among the top grossing apps among newspapers and magazines on the Apple tablet.

Distimo finds that while gaming and productivity still generate a large share of the revenue among iPas apps, the Newsstand is becoming increasingly important to this economy. Over 7% of the top 200 grossing apps now come from the Newsstand category. Almost all of this revenue is coming from in-app purchasing. For February the top 5 grossing Newsstand apps were The Daily, NYTimes for iPad, New Yorker Magazine, National Geographic and Cosmopolitan.

When it comes to monetization the US market remain supreme even as the iPad extends its footprint worldwide. In this two-year review of the iPad App Store, Distimo says the United States is the highest grossing country for apps on the platform, but that China has for the first time eclipsed the US when it comes to sheer volume of free downloads. In February, for instance, the number of daily downloads from the top 300 most popular free apps for the Chinese market exceeded 1.1 million, while in their counterparts in the U.S. were just under a million.

In-app monetization is much more prevalent in the iPad ecosystem then elsewhere. About 10% of all apps use some form of in-app upselling of content compared to 6% in the iPhone Store and only 2% in Google Play, the recently renamed Android Marketplace.

Distimo counts over 180,000 apps now in the iPad ecosystem. Still, many of those 180,000 actually are “universal” iOS apps that work, sometimes differently, across the iPhone and iPad devices. Games continue to be the leading source of revenue on the iPad, with about 50% of all paid apps being games.

If you have breaking news to share please contact min's editors.

Friend Us on Facebook at


min's Integrated Marketing Awards
Entry Deadline: July 8
Enter Today

min Webinar: 
How To Get Even More From Facebook 

Watch Ondemand

min's Magazine Media Awards Announced

View the Winners & Honorable Mentions

See all events and awards
Search Jobs
Media Jobs
Email Marketing Specialist
Harvard Business Publishing
Brighton, MA

Managing Editor
University of Maryland, Baltimore
Baltimore, MD

Attorney Editor State Q&A
New York, NY

Vice President for College Relations and Marketing
Washington College
Chestertown, MD

University of Maryland
College Park, MD

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min

View Whitepapers
min Contests

min contests

Want to sponsor a min contest?

Inside min This Week

Free Eletters — Sign up Now