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BREAKING NEWS & VIEWS
eBay Puts on Fancy Duds for New Content Site  launch of TheInsideSource.com, a shopping and fashion site that combines professional editorial with user-generated content from the vast eBay universe of buyers and sellers. What does eBay have of value to bring to the already-full genre of online shopping and women’s sites? According to former Lifetime digital media director, former Lucky magazine editor and TheInsideSource editor Meredith Barnett, the site aims to “harness the power of eBay’s global community to curate and deliver insights that illuminate trends, lifestyles and of course shopping,” she says in her opening letter to visitors. The left column of the site includes a cloud of most-searched items on eBay at the moment. Another box shows the most-viewed items in the auction engine. The site has content buckets for tech and fashion, entertainment and pop culture, among others. eBay wisely plays down its own brand in favor of a content site that looks considerably more polished and journalistically focused than a typical auction page. Nevertheless, links back into the eBay store abound throughout the content. While TheInsideSource is only a modestly attractive and informative site, it comes into the game with a distinct advantage. The massive base of eBay users can be funneled into it at any time. Currently, we see no active promotion of the site from the eBay home page, but like Amazon, eBay represents a retail force that is trusted and can command significant traffic if it decides to turn the promotional levers on from within its own site. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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