Get Media Industry Alerts
Visit min's sister site:

Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

ai5000 Aims for the Super Money

Thursday, July 9, 2009

In tough economic times publishers can go one of two ways: either retarget your content toward budget-conscious readers with belt-tightening tips, or look for the places where the big money still resides. Asset International, publisher of PlanSponsor, splits the difference in its new digital magazine ai5000. Launching this week, the new title focuses its content on the 5,000 largest pools of capital on the planet, from huge pension plans to endowments, foundations and the largest institutional investors. At the same time, the magazine exploits the greater efficiencies of digital publication; ai5000 is a quarterly digital magazine that uses the Texterity platform, and can be read within the Web browser or downloaded for offline reading.

The inaugural issue of ai5000 includes features on Harvard’s endowment woes, the challenges for Dubai Inc. and surveys of fund managers. The new project has also attracted ad support from charter sponsors Northern Trust, State Street, Bridgewater Associates and PanAgora Asset Management. The digi-mag is free, but it also gives Asset International the opportunity to remarket its larger suite of institutional research, webinars, conferences and sponsored roundtables to high-end customers.

The ai5000 launch is part of a larger Asset International plan to expand its current media holdings in the financial segment, which include print magazines PlanSponsor, PlanAdvisor and Global Custodian. In a statement, the company says it thinks the current crisis in media business models offers an opportunity to buy or build new models. In the case of Asset International, which is owned by VC firm Austin Ventures, the print and online products form a kind of front-end customer acquisition and retention tool for a larger set of financial advisory and research services.

If you have breaking news to share please contact min's editors.

Friend Us on Facebook at

ai5000 is a great example of a "Designed for Digital" publication which is "screen ready" . These types of targeted, sponsored, and high-quality magazines are now becoming a way for publishers to leverage their editorial and art direction using new delivery platforms. BTW, The magazine can be directly viewed by going to the URL
Posted by Cimarron Buser on Thursday, July 9, 2009 @ 08:54 AM

Post a Comment


Please enter the letters or numbers you see in the image.

More Breaking News & Views

Breaking News & Views Archives

Marketing Awards
Entry Deadline: July 8
Enter Today

Webinar: Instant Engagements on Instagram
August 17 | 1:30 - 3:00 pm ET
Register Today

Webinar: How To Get Even More From Facebook 

Watch Ondemand

min's Magazine Media Awards Announced

View the Winners & Honorable Mentions

See all events and awards
Search Jobs
Media Jobs
Email Marketing Specialist
Harvard Business Publishing
Brighton, MA

Managing Editor
University of Maryland, Baltimore
Baltimore, MD

Attorney Editor State Q&A
New York, NY

Vice President for College Relations and Marketing
Washington College
Chestertown, MD

University of Maryland
College Park, MD

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min

View Whitepapers
min Contests

min contests

Want to sponsor a min contest?

Inside min This Week

Free Eletters — Sign up Now