BREAKING NEWS & VIEWS
XY Mag to Destroy Rather Than Share Personal User Info
Monday, August 16, 2010
An agreement between the two parties has resolved the issue without litigation. The publisher has agreed to destroy the personal information.
The agreement highlights an important issue that sits below the surface of the digital economy. As companies close and buy and sell to one another, the fate of the valuable user data everyone holds becomes an issue. Most privacy policies are unclear about this issue or do allow for transfer of personal information to new owners. But as the tracking and ad targeting technologies online become more sophisticated, user profiles will be come denser and more valuable. M&A online could be informed in part by the value of the user data a media company holds, so establishing some legal precedents for their transfer among companies will be important.
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