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BREAKING NEWS & VIEWS
With Palin, Newsweek Gave Runner's World the Runaround  Runner's World is credited on the Newsweek cover, but the photograph was obtained through the agency owning the rights. And part of the agency's agreement with RW and Rodale was that the photograph—and others of Palin—was embargoed from outside for one year, until approximately August 2010. Plus, no one at RW/Rodale was informed by Newsweek beforehand.RW's "I'm a Runner" profile of Palin was in the August 2009 issue. There, she is pictured stretching like any pre-race marathoner. The photo selected by Newsweek was one of a sequence in runnersworld.com (all of the others have Palin exercising), and in that context there is nothing provocative. As for Runner's World, they were not amused by the unauthorized re-use of the image, but they also were not averse to capitalizing on the controversy. In an Editor’s Note at the Runner’s World site, the magazine says the Palin shoot was exclusively theirs under the original agreement with the photographer. “The photo from that shoot is still under a one-year embargo, and Runner’s World did not provide Newsweek with its cover image,” the site says. “It was provided to Newsweek by the photographer’s stock agency, without Runner’s World’s knowledge or permission.” When we asked Runner's World publisher Rodale to elaborate further on the matter and whether the company was planning to file suit, Rodale stuck by its online statement. As of Wednesday, Newsweek was only responding publicly to one piece of the controversy. At the site yesterday, editor Jon Meacham answered claims that the depiction of Palin was inappropriate and sexist. Palin herself had complained about the image choice on her Facebook page late Monday. "We chose the most interesting image available to us to illustrate the theme of the cover, which is what we always try to do,” Meacham said in a statement on the Web site. "We apply the same test to photographs of any public figure, male or female: does the image convey what we are saying? That is a gender-neutral standard." As of Wednesday afternoon, more than 525 readers posted responses to Meacham’s point. When minonline contacted Newsweek for an explanation about the sidebar controversy over the image's acquisition, a spokesperson told us "we purchased the photo from an agency and were not aware of any issues with it." For more, see the November 23 min. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com |
 Manager, Digital Media, NCC Media
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