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BREAKING NEWS & VIEWS
Will the iPad Redefine Mag Covers? We had to share the latest and most thoughtful mock-up we have seen of an iPad magazine supercharged with video. California-based director Jesse Rosten has been ruminating about how the iPad promises literally to reorient our preconceptions about video by adding the vertical dimension to a format that has been dominated by wide-screen conventions from movie and TV. The iPad allows the traditional portrait orientation of books and magazines to merge with the landscape aspect ratios of video. At his site, Rosten muses, “With the iPad, there’s really no longer a landscape limitation for video. Maybe you want your video to appear full screen in portrait mode? Maybe you need a long, tall video banner ad on the side of a digital magazine page? I think we’re going to start seeing a lot more vertically shot video soon.” As a demonstration of how video and magazine aesthetics can merge more effectively in portrait mode, Rosten created a compelling mock-up of a Sunset magazine cover energized by video. iPad Sunset Mag Cover Spec from Jesse Rosten on Vimeo. There is no shortage of iPad magazine demos out in the wild now. The latest and most striking we have seen comes from digital magazine publisher Zinio and its digital-only women’s title VIVMag. VIVMag Interactive Feature Spread - iPad Demo from Alexx Henry on Vimeo. In fact, the VIVMag demo even comes with its own "Making of..." featurette. VIVMag Featurette: A Digital Magazine Motion Cover and Feature for the iPad from Alexx Henry on Vimeo. The iPad launches formally this Saturday, April 3. According to the Apple site, units pre-ordered now will not be delivered immediately. Apparently, whatever initial supply Apple had in store sold out. Minonline will have a full review of the iPad as a platform for publishers shortly after its release this weekend. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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