BREAKING NEWS & VIEWS
'Whole Living' Shuts Down
Friday, December 7, 2012
Whole Living, the 10-times-a-year spiritual/lifestyle magazine owned by Martha Stewart Living Omnimedia since Aug. 2004, folded on Dec. 6.
Per the New York Post (Dec. 7), MSLO CEO (since May 2011) Lisa Gersh was in negotiations to sell WL to TV Guide parent OpenGate Capital, but when the talks collapsed, the plug was pulled.
OpenGate CEO Andrew Nikou told the NYP that "the business was losing too much cash and need a lot more to operate as a going concern." Yet, the financial circumstances at TV Guide were somewhat similar in Oct. 2008 when Nikou picked up TVG from Rovi Corp. for $1 plus assumption of debt. (The difference was that TVG had a greater cash flow.)
Whole Living was the Massachusetts-based Body + Soul when then-MSLO CEO Sharon Patrick engineered the purchase from Dr. Andrew Weil's New Age Media eight years ago. Renaming came in June 2010, but WL's 760,606 circulation (per the Alliance for Audited Media/first-half 2012) was deemed too small in competing with much larger rivals Fitness, Prevention, Self, and Shape. Ad pages in 2012 totaled 528.65 (per min's boxscores), -5.70% versus 2011.
Gersh had announced in November MSLO's intention to close WL if a buyer was not found by year-end. Concurrently, MSLO's eight-year-old Everyday Food is being absorbed into the Martha Stewart Living flagship effective in 2013.
WL's final issue will be Jan./Feb. 2013.
If you have breaking news to share please contact min's editors.
Up and Coming
Integrated Marketing Awards
min's Sweet 16*
Editorial & Design Awards
Entry Deadline: August 14
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2015 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|