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BREAKING NEWS & VIEWS
Who Is Making Money at Apple’s iPad Newsstand? Using the Apple App Store’s Top Grossing list to determine rank order and overall success with the model requires a small litany of caveats and qualification. The exact time span covered by the current lists in the App Store is unclear, at best. Also, magazines especially will rise and fall on these charts according to whether the snapshot we take corresponds to a recent issue drop. Finally, some magazines are not in the Newsstand at all. Time Inc.'s titles, most notably the bestselling People, do not engage in Apple's Newsstand model and live as Apps in the general catalog. Zinio's own newsstand of digital magazines is one of the top grossing apps throughout the App Store, but it is not in Apple's Newsstand. Nor are the very lucrative and high grossing comics distribution apps from Marvel, DC and others. That said, the App Store Newsstand at least aspires to be a virtualized version of the physical newsstand merchandising environment where subscription-based content can be found easily by users. These are the top grossing titles posted in the Apple iTunes Newsstand the morning of Jan. 10, 2012. 1. NYTimes for iPad 2. The Daily 3. New Yorker Magazine 4. Men’s Health 5. National Geographic 6. Cosmopolitan 7. GQ 8. O the Oprah Magazine 9. Popular Science 10. Consumer Reports 11. Wired 12. Martha Stewart 13. Maxim+ 14. Glamour 15. Runner's World 16. Vanity Fair for iPad 17. Self 18. Women's Health 19. Prevention 20. Golf Digest If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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