 |
   |
Visit min's sister site:  |
|
|
|
|
BREAKING NEWS & VIEWS
What Would You Pay for That Content? Not MuchTuesday, November 17, 2009 Most users would rather find a free alternative than pay for online content from their current newspapers and magazines. According to a new report from Forrester, 80% of 4,711 people surveyed said they wouldn’t access their current sites if suddenly they were required to pay. Only 8% said they would prefer to pay for a subscription to Web-only content and another 8% seemed amenable to a subscription that offered print, Web and mobile access to content in a bundle. Not surprisingly, the micropayments model for paying by the article appeals to only 3% of users. Forrester analyst Sarah Rotman Epps says that despite the fact that 60% of newspaper executives claim to be considering a pay wall, publishers should continue to offer robust free sections. On the other hand, she suggests content providers also develop a range of paid content options for those who are willing to pay a premium, such as multichannel subscriptions, on-site access or even micropayments. Epps argues that consumers want choice when it comes to their access models. When consumers were asked about a print doomsday scenario (what if their brands were out of print?) no single alternative channel dominated. Only 37% said they would want to access the brand on a Web site, while 14% preferred a cell phone, 11% via netbooks and 3% on Kindle. Oddly enough, 10% said they would prefer a PDF of the magazine or newspaper. Publishers take note. User responses to surveys about their willingness to pay for content are notoriously uneven. For instance, as we reported at minonline yesterday, the Boston Consulting Group found nearly half of the U.S. users they surveyed willing to pay for online content. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com
Take min's fun quiz and find out how magazine-savvy you are! COMMENTS
|
min's Digital Media Summit
App Central min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data. 
Please enter the following information to have a link to The Skinny emailed to your iPhone:
White Papers
min Contests
min Press
 Events Calendar
min's Integrated Marketing Awards |
.jpg)
.jpg)
.jpg)
| Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |
http://www.marketingbestpractice.co.uk/whysubscriptionmarketing