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Weeklies' Five-Year Ad-Page Review (2004-2008)


Friday, March 13, 2009
Greer Jonas

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This Monday’s issue of min (March 16) will feature the annual five-year (2004-2008) summary of weekly and biweekly magazine ad pages and revenues charts. Below is a listing of the five out of 35 weeklies that produced a positive percent gain in 2008 compared to 2007. As demonstrated in our monthly magazine five-year review, 2008 proved to be a horrific year (ad-page wise) for most magazines, and as we move into 2009, they’re still struggling. Yet on a positive note, Golf World still swings strongly upward in 2009. See this week’s min for the full five-year report as well as the weekly/biweekly ad page chart for the week of March 16, 2009.

Five-Year (2004-2008) Ad-Page Summary — Weekly Magazines
Top Five by % Gain in 2008

 

Ad Pages 

% of  

Ad Pages 

 % of  

Ad Pages 

% of  

Ad Pages 

% of  

Ad Pages 


     2008  

Diff.  

     2007  

Diff. 

2006  

Diff. 

2005  

Diff. 

2004  

OK!

747.15 

22.71 

608.85 

43.96 

422.93 

–––––––––––––––––––––––––––––––– 

GOLF WORLD  

1,226.31 

4.47 

1,173.80 

5.04 

1,117.49 

-1.58 

1,135.42 

0.63 

1,128.31 

ECONOMIST, THE  

2,468.28 

4.41 

2,364.06 

8.49 

2,179.00 

1.10 

2,155.33 

-1.95 

2,198.09 

IN TOUCH  

1,097.67 

3.20 

1,063.60 

19.99 

886.43 

36.77 

648.13 

37.46 

471.50 

WEEK, THE 

607.10 

0.73 

602.68 

5.30 

572.33 

–––––––––––––––––––––––––––––––– 




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