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BREAKING NEWS & VIEWS

Vance Launches Marketing Services Division
Tuesday, September 1, 2009

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Vance Publishing has entered the digital marketing services market with the launch of its new division, Vance Marketing Solutions. The b2b media company, whose brands cover the the agriculture, professional woodworking and beauty industries, is hoping to market the new division to clients who may be cutting back on print and other kinds of advertising.

"Our market  expertise combined with our unique approach to developing online strategies  will enable us to develop programs that truly fit our customers’ goals," said Vance president Peggy Walker in a statement. "While  many publishers are cutting back due to declining print advertising revenues, Vance is continuing to invest to help its clients maximize their marketing  dollars."
 
Vance Marketing Solutions will be headed by Tom Denison,  formerly of Agency.com, iCrossing and Performics (now Google Affiliate Network). 

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