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BREAKING NEWS & VIEWS
Twitter Watch: Rolling Stone, Runner’s World and NYMag Lead GainersTuesday, February 28, 2012 Rolling Stone editors love to tweet about all things pop culture. The company has been doing a good job of  leveraging the its microblog feed to remind readers it covers a wide range of cultural matters. Film, TV and hot items on the web all make it into the @rollingstone flow. But in the last month it also had a lot of material on Whitney Houston, including links to a candid cover interview from 1993. All of this helped the brand expand the base of followers to just shy of 1 million when we locked in the chart below. As of Feb. 27, however, RS is over the million follower mark. Rodale’s Runner’s World has been sprinting up the social media ladder all year. Its 226,678 followers below more than quadruples the 54,000 of a year ago. According to minonline sister publication Audience Development, the brand uses hashtags to follow specific races like city marathons and to create new streams of content around projects like staying in shape during the holidays. As we have been seeing all year, publications are starting to move to the next stage of social media involvement. Rather than seeing their presence on Facebook and Twitter merely as tactics for driving traffic, they are treating these networks as publishing platforms. If people like interacting on the networks, then it isn’t always best to lure them off to a link. Instead, create social media moments that can live principally on the social network platform. Ultimately, you will get followers, and those followers will catch the regular link feeds from the brand, and you will get the traffic. . Minonline's magazine Twitter Watch spot checks the follower status of brands that are included in our monthly min Digital Box Scores.
If you have breaking news to share please contact min’s editors.
Friend Us on Facebook at www.facebook.com/minOnline. COMMENTS
1.
Why no info like this for trade journals? 95% of your info is on consumer publications.
Posted by Bill Healey on Tuesday, February 28, 2012 @ 12:03 PM
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Hi Bill, this was a report on consumer mags via Twitter. You might be interested in the top Twitter b2b mag sites. http://www.minonline.com/news/19985.html
Posted by Greer Jonas on Wednesday, February 29, 2012 @ 02:23 PM
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