Facebook  Twitter  LinkedIn  

Visit min's sister site:
BREAKING NEWS & VIEWS

Toria Garrett and Leland Kass Named 'Lucky' Associate Publisher and Marketing Director


Wednesday, February 22, 2012
Steve Cohn

Comment Print Email Article Database Share on Delicious Del.icio.us Digg Digg RSS  Share on LinkedIn Click to share this post on Twitter Reprints
On Tuesday (Feb. 21), Lucky VP/publisher (since Sept. 2012) Marcy Bloom announced her inner circle with her hires of associate publisher Toria Garrett (ex-Vogue advertising director) and executive director/marketing Leland Kass (ex-Saks Fifth Avenue director of marketing and business development). The two join ad director (since December 2011) Bobby Graham (ex-Glamour executive director of fashion and luxury), and all three are reporting directly to Bloom.

She praises Garrett, who ended a three-year stint as a top Vogue lieutenant to VP/publisher Susan Plagemann, for "having a proven history of delivering client-centric sales and marketing solutions, and I know that she will further build on [Lucky's] strengths and progress." (Garrett succeeded Julie Arkin.)

Kass' "ability to measure analytics and build strategic stories will help add to Lucky's marketability."

Lucky is Bloom's first publisher's job (the former Gentlemen's Quarterly associate publisher succeeded now-Brides VP/publisher Michelle Myers), and she has made about 20 staff changes in rebuilding the 11-year-old magazine. Garrett, Kass and Graham are the most major.  

The fashion/shopping monthly's first-quarter 2012 ad pages were -14.50%, but Bloom has said that a better indicator will come later this year now that her team is fully intact.



If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com


Take min's fun quiz and find out how magazine-savvy you are!

And raise your digital IQ at the annual Min Digital Summit.

A day specially designed to help you master the changing world of digital media. June 5, 2012 at the Marriott Marquis, NY. Please join us at min's Digital Media Summit June 5, 2012.

This all day event is specially designed to help you master the changing world of digital media.
Read more. 

COMMENTS

min's Digital Media Summit

Countdown to the Summit:


  • Luncheon Keynote: Josh Quittner
Check out money making ideas from Slate Group’s John Alderman, New York Media's Larry Burstein and Meredith's Lauren Wiener.

Keynoter:
Erin Matts
Glam Media		 Keynoter:
Josh Quittner
Flipboard


  Join us at the Summit June 5, 2012

Search Jobs
Media Jobs

App Central

min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data.

Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers
Get even smarter -- download a white paper today. 


... view Whitepapers
min Contests

min contests
Want to sponsor a min contest?

min Press

min's Mobile App Report

 View Details
                           

min Presents: The Most Intriguing & Top-Selling Magazine Covers 2007-2010Intriguing & Top-Selling Magazine Covers

 View Details
                          


Inside min This Week
Events Calendar

min's Integrated Marketing Awards
Entry Deadline June 7
Enter Today!

min's Digital Media Summit
June 5, 2012 at the Marriott Marquis, NY
Register Now

Sales Executive of the Year
June 27, 2012 at the Marriott Marquis
 Purchase your tickets!



All Events




min
Free Eletters — Sign up Now
HOME | PUBLICATIONS | AWARDS+EVENTS | WEBINARS | E-LETTERS | BOXSCORES | MEDIA JOBS | FREELANCE JOBS | ADVERTISE | SERVICES | SITEMAP | CONTACT US
Copyright © 2012 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.