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BREAKING NEWS & VIEWS
Top 5 Magazine Facebook Profiles, Take 2 Playboy (1,203,534 Fans): Playboy has the largest following we have seen thus far for a magazine, at least until one of you major brands sends us a huffy note to the contrary. Playboy does a good job tending its wall with updates and feeding the profile with Playmate videos and all. That being said, things get downright strange in the fan photo area where a lot of shirtless guys are showing off to someone. Do they believe there are Playmates in here trolling for lotharios? Teen Vogue (90,738 Fans): One of the things we like about Teen Vogue’s execution is the way it pulls together all of the newest content into a single tab. Contests, new videos, giveaways, key new features all get aggregated here so users aren’t hunting and scrolling to find the latest additions. In fact a “Win” tab also aggregates contests. We don’t want to be snarky, but all of those teen guys who are uploading their cool poses in the fan photos section are headed in one direction in five years—to the fan photos section of Playboy. The Economist (137,605 Fans): Yes, The Economist. There is nothing especially fancy or sophisticated about the execution here. But a lot of people seem to like staying connected to the brand in the context of their Facebook experience. The article links are pretty basic but scores of users comment on most articles, and hundreds rank them. That red branding is nicely parsed around the site without overkill. One value-add we really like is a search box that runs queries into the Economist archive straight from the profile page. Harvard Business Review (16,169 Fans): HBR tells us its Facebook fan base grows at a rate of about 1,000 a week and that membership really took off when the network let fans publish their favorite news feeds. It is one of the top five referring sites to HBR. Especially effective of late is the issue highlights widget on the page that even pulls in audio from HBR webcasts. The Facebook page gives back to HBR market intelligence as well as traffic. The comments and rankings give the editors a better idea of what is resonating with the audience. Need Magazine (600 Fans): Just about every other magazine site we have seen has a larger fan following than this title chronicling humanitarian efforts, but few have such heart. Most posts of new content come in a nice conversational style from the editors, and the aim is to inspire good works, not drive traffic. In the photo gallery, some of the most beautiful images from each issue bring forward one of the magazine's real gifts—humanizing need. In editorial voice, image and content the page extends its mission nobly. We just wish more people were watching. We continue to collect your magazine brand Web sites and are looking to construct a catalog here or at Facebook itself in the near future, so keep the links coming in. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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