BREAKING NEWS & VIEWS

Top Five Digital Gainers - September
Saturday, November 21, 2009
Steve Smith and Greer Jonas

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Two of our brainier magazine titles on the min Digital Box Score list broke through with remarkable traffic gains in September. Architectural Digest built on the relentless fervor over all things Michael Jackson in two features that got picked up by Yahoo. The site saw a staggering 207.99% hike in uniques. The be-throned Jackson graced the cover of the November issue of the magazine as well. Meanwhile, Smithsonianmag.com was up 172.21% as the site promoted its Smithsonian Media Museum Day, where local museums offer a free pass to anyone who downloads a ticket. The site hosted a centralized database of 1300 museums in the promotion, an increase of 40% in participation over last year. Smithsonianmag.com also benefitted from a breaking story in the art world involving Jackson Pollack, who was said to have embedded his name in one of his most famous paintings. After being featured on the Yahoo homepage for the better part of a day, the story attracted 1.16 million visits in two days.




September traditionally is a strong month for b2b sites, as office use bounces back from summertime lows and many people across industries gear up for a season of conferences and end-of-year budget-making and spending. Access Intelligence’s (publisher of min/min’s b2b) own ChemWeek.com enjoyed strong audience percentile gains, but off a modest base. Entrepreneur.com traffic is often dependent on its extensive search engine marketing and optimization programs, which the company dials up and down at will. And at Moose River’s Plowsite.com, the landscape and snow removal experts are gearing up (literally) for the winter months at this online community.

Given the amount of energy and traffic going to more general communities like Facebook, we asked Sean Adams, vp, online communities, Moose River Media whether this was affecting activity at PlowSite.com and big brother b2b community LawnSite.com. According to Adams, the rise of Facebook only helps him. “I see Facebook and the like as being a positive for b2b sites and online communities. The more people use popular social media platforms the more confident they become using b2b community platforms like ours. LawnSite.com and all of our other online communities have actually installed some FaceBook-like features such as picture sharing, group creation, front page visitor messages, etc...In the end, FaceBook and LawnSite.com is very much like comparing a b2c magazine and a b2b website - they serve different purposes and can easily coexist.”

This week in min and min’s b2b we take a look at year-over-year growth in consumer and b2b sites respectively.




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