BREAKING NEWS & VIEWS
Top Five Q1 Group Pubs: Time Inc. Is 'InStyle'
Monday, June 7, 2010
Publishing Group of America's SVP, chief revenue officer Carol Campbell Boggs tells min that in this challenging economy, the three titles Relish (food), Spry (health) and American Profile (general interest) have taken an upbeat and "heartland" approach. "All three titles have a suburban footprint with varying demographic profiles," says Boggs. "And all three titles cume very fast and are proven to drive sales across diverse categories. Our expansion beyond print—offering this same mass reach in digital, TV and events (w/the Relish Cooking Shows & Expos in 17 markets)—have enhanced our brand profile and appeal to advertisers. In fact, we're up 27% [in the] first half 2010 vs. 2009."
The top five chart below is sorted by most ad pages gained January-March in 2010 compared to 2009. See the complete chart of 26 group publishers.
Greer Jonas is managing editor of min.
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