Get Media Industry Alerts
Visit min's sister site:

Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

Top 5 October Monthlies: Worth More Than 60 Cents

Thursday, September 22, 2011

The monthlies' October 2011 ad-page performance showed more trick than treat in the September 19 min. Ad-page totals for the 154 tracked magazines had a weak 55-up/99-down ratio versus Oct. 2010.  The cumulative differential resulted in a solemn -8.03% and year-to-date (January - October) was -1.47%.

People en Español took the top slot in our October monthly boxscores with their 15th anniversary issue of 129.42 ad pages and a 73.14% hike from last year's 74.75 pages.

Playboy (+70.47%) made its premiere in our top 5 thanks to publisher (since Nov. 2009) John Lumpkin's 60-cent newsstand cover price of yesteryear promotion that was tied to the Sept. 19 premiere of The Playboy Club. Naturally, the advertisers followed.

And at Smithsonian (+42.40%), group publisher Jennifer Hicks tells min:

"Increases were purely driven by companies realizing the power and breadth of our brand. New business this year and to the October issue came from such automotive companies as Chevy Volt, Nissan Leaf, Toyota Venza; oil-industry corporate messages were from Shell and Chevron; and financial, from Credit Suisse. Other new business came from The Susan G. Komen Foundation (a Museum Day advertiser) and pharmaceutical companies Novartis, GSK, Eli Lilly and Pfizer. There were 11 new advertisers in the issue."

Here are the top 5 for October, sorted by highest percentage gains.
See the full October boxscore chart and analysis.

Greer Jonas is managing editor of min.

If you have breaking news to share please contact min's editors.

Friend Us on Facebook at


min's Magazine Media Awards Breakfast
June 15 | Yale Club, NYC
Register Today

min's Integrated Marketing Awards
Entry Deadline: June 17
Enter Today

min Webinar:
How To Get Even More From Facebook

June 21 | 1:30 - 3:00 (ET)
Register Today

See all events and awards

Search Jobs
Media Jobs
Stagnito Business Information
Randolph, NJ

Sales Director
Star Tribune Media
Minneapolis, MN

Associate Editor/Content Specialist
Specialty Food Association
New York City

Audience Development Director
Sosland Publishing Company
Kansas City, MO

Senior Writer
Angie's List
Indianapolis, IN

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min

View Whitepapers
min Contests

min contests

Want to sponsor a min contest?

Inside min This Week

Free Eletters — Sign up Now