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BREAKING NEWS & VIEWS

Top 5 Magazines on Facebook
Friday, June 12, 2009

What’s on your Facebook? After an admirable run up on the Internet hype market, Twitter took a breather recently as the darling of publishers and left some room for Facebook to re-emerge. According to May metrics from Compete, Facebook reach continued to climb, up 8.5% to 113 million unique in the U.S. Meanwhile, Twitter reached 19.7 million, up only 1% from the previous month.

Okay, we’ll follow this wind shift. What are some of the major magazine brands doing on Facebook? We scoured and searched for some of the usual suspects, and we invite our readers to submit their branded magazine pages as we try to assemble a comprehensive list in the coming weeks. One of the first things we discovered is how hard it can be to find brands on Facebook. The search engine often does not deliver up what we would expect, and weeding out the official pages from the fan pages can cause some brand confusion.

Here is our first stab at calling out some of the prominent magazine brands at Facebook. Show us your Facebook as we build our catalog.


1. Cosmopolitan (296,080 Fans): While its updates haven’t been refreshed since April, Cosmo seems to be retaining its fan base. We’re not entirely sure why the brand has secured so many fans, since there is not much effort being put into the content. Its wall of article links attracts a modest number of positive votes and comments. We are guessing that being associated with the “Fun, Fearless Female” moniker is good enough.

2. Seventeen (97,425 Fans): Seventeen is no fair-weather Facebook friend. The editors use the channel to solicit sources for upcoming stories on a regular basis and the image base includes loads of party and event shots and user submissions. The magazine is being a good girlfriend.

3. Us Weekly (61,930 Fans): The largest celebrity magazine presence on Facebook that we could find is also famously the only sponsored page (State Farm). Us leverages more Facebook pieces than most magazines, from pulling in the Twitter feed to devoting a tab just to a special Facebook subscription offer. It uses polling and large images from up-to-the-minute stories to keep readers involved. They respond with a lot of interaction on the Wall. You just can’t beat images of Bret Michaels’ battered proboscis.

4. Wired (16,790 Fans): More than any other magazine we have found on Facebook, Wired actually makes much of the material from its site available here. Not only is there the typical news feed but it calls out some items in the Boxes tab and even pulls in its newsletter sign-ups and video feeds. It feels as if Wired.com has been back-engineered for Facebook. The geeks are alright…and apparently still geeky.

5. Men’s Health (7,204 Fans): Other magazines have a larger Facebook following, including Rodale sister brand Women’s Health, but we like the range of material MH brings to its page in an accessible way. Event photos, fan photos, videos, previews of upcoming magazine articles all complement a well-illustrated feed of articles from the main site. The result is a good discourse on the Wall where users ask one another for advice. Hosting a conversation among users is precisely the workout goal magazines should set for themselves on social networks. Oh, by the way – nice abs you got there.

In the coming weeks we will be covering magazine presence on Facebook. Contact minonline with your title's stories and best practices.


If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

COMMENTS
1.
What about B2B magazines? How well are they doing on Facebook? Facebook seems to be more consumer friendly. Your thoughts...

Thanks,
SJ
Posted by Sarah Joy Obana on Friday, June 12, 2009 @ 03:53 PM
2.
Good question, Sarah Joy. I want to know this info too!
Posted by Iris Dorbian on Monday, June 15, 2009 @ 02:14 PM
3.
I think you need to do a little better research...Food & Wine Magazine has 9,703 fans.
Posted by Bridget on Monday, June 15, 2009 @ 03:47 PM
4.
check out what NYLON Magazine is doing for their brand on facebook. While a fairly small pub in the realm of "fashion" mags, they really are making an effort at pulling their audience in from all the possible social media lately.
Posted by Kelly on Monday, June 15, 2009 @ 03:49 PM
5.
what is the irony that there is not a facebook share button below?
Posted by Lon on Monday, June 15, 2009 @ 04:08 PM
6.
what about 850 The North West Florida Business Magazine? They always have currents news feed on their wall about articles and events.
Posted by Kenzie on Monday, June 15, 2009 @ 05:20 PM
7.
We've been reposting our blog updstes on our Facebook page as well as some original things.

http://www.facebook.com/pages/Orlando-Attractions-Magazine/8093464329
Posted by Matt Roseboom on Monday, June 15, 2009 @ 09:47 PM
8.
@Bridget: We weren't intending to to a top 5 by raw followers. In fact there are a number of brands with more than some of these in the list. We were calling out features we thought were worth noting in most cases. We are trying to assemble from comments and notes to me a more comprehensive list that we can pull together in the future.
Posted by Steve Smith on Monday, June 15, 2009 @ 09:57 PM
9.
WHAT ABOUT mad MAGAZINE
THEY HAVE 11,000 FANS
Posted by cALTHOMAS on Sunday, April 4, 2010 @ 04:53 PM
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