BREAKING NEWS & VIEWS
Top 5 Mag Group Pubs Jan-Sept.: Wenner Was the Ad-Page Winner
Monday, December 12, 2011
Moving into the last weeks of 2011, min takes a look at magazine group publishers' boxscore data for January - September 2011 versus 2010. Of the 23 consumer groups listed, 10 showed gains in ad pages. Biggest performer was Wenner Media (totaling 290.37 additional ad pages) with their three mags all showing growth in 2011: Men's Journal (+9.36%), Rolling Stone (8.42%) and US Weekly (+15.55%). The other four top group performers were Source Interlink, American Express Publishing, Condé Nast and Hachette Filipacchi (separated from the Hearst Magazine group for the sake of this chart).
1) Wenner Media Inc.
Taking first place, Wenner media vice president and one of min's 2011 Most Intriguing People in Media Vicci Lasdon Rose told min, "2011 has been an extremely productive year for Wenner Media's three titles with each one up in ad pages and digital investment. This reflects the confidence that the marketplace has in our individual properties and as a collective whole. As we look into 2012, each brand's strong editorial equity will deliver Wenner Media's signature young and affluent audience in an even broader range of initiatives and media channels."
2) Source Interlink Cos.
Second place winner is the Source Interlink group. Much of their 266.58 ad-page growth has to do with the continuing success of Power & Motoryacht which finished off in December with a 28.97% ad-page lead in 2011 compared to 2010. PMY's associate publisher Cindy Sailor tells min about this year's success. "In the past year PMY has made significant investments in our print and digital portfolio of products, and we have been very proactive with our customers to provide integrated marketing solutions. This coupled with our award winning editorial have proven to be a successful formula driving this market rebound."
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