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BREAKING NEWS & VIEWS
Top 5 June Monthlies: Family Values SellFriday, May 15, 2009 In this week's min (May 18 issue) we look at the first half of 2009 for the monthly magazines we track, and find the ad-page numbers may be the poorest in the  publication's 62 years. But let's focus on the good news. Doing a bit better than last month, there are 17 mags up in June out of the 157 monthly titles we track. Below are the top five magazines with the highest percent gain in June 2009; these five also have a positive percent gain year-to-date. People StyleWatch, launched in 2008, enjoyed a 70% ad-page boost in its June 2009 issue compared to June 2008. Family Circle is doing something right as well, with its 20% gain. Carey Witmer, publisher of FC, tells min that family values are having an impact on the magazine’s success. “Marketers are recognizing that consumers are now focused on what matters most, which is family,” Witmer says. “Our brand has had a longstanding message about value, and in this time when consumers are looking for both ideas for their family and ways to save, Family Circle is the best choice.” (SeeTop 5 Monthlies No Sweat for Meredith) See this week's min for the first half of 2009 analysis and complete monthly chart for June.  If you have breaking news to share please contact min’s editors.
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