BREAKING NEWS & VIEWS
Top 5 Group Pubs First Quarter: Just Like a Rolling Stone
Monday, July 11, 2011
A good first quarter may not be enough to predict the future of magazine ad-page performances for 2011. Nevertheless, min's group-publisher report for the first three months of the year showed 16 of the 26 companies that we track with percentage gains in 2011 vs. 2010. The top 5 publishers--Wenner Media, National Geographic Society, Martha Stewart Living Omnimedia, Bauer Publishing and Mansueto Ventures--all demonstrated double-digit increases. Wenner Media was the leader courtesy of Men's Journal (+18.20%), Rolling Stone (+32.87%) and Us Weekly (+26.43%).A clearer perspective for 2011 will be shown in our first-half (January - June) group publishers' review on September 12, 2011. That chart will include Hearst Magazines' absorption of the former Hachette Filipacchi Media titles that was finalized on May 31. Below it the first-quarter top 5. (For more, see our premium first-quarter chart and analysis.)
Us Weekly“The success of Us Weekly during the first half of 2011 reaffirms that the industry seeks out and values publications of quality," says publisher Vicci Lasdon Rose. "Us Weekly continues to prove its brand strength by attracting an audience of young, educated and affluent consumers who engage with the Us brand for its authority in entertainment and celebrity news, and fashion and beauty."
RS publisher Matt Mastrangelo notes that the celebrated entertainment magazine's success "has been driven by a broad based resurgence in myriad categories. From entertainment to liquor to a resurging automotive category, it is encouraging to see marketers confirm, yet again, that quality in both editorial excellence and custom marketing programs is priority 1."
Men's JournalMichael Wolfe, publisher of National Magazine Award winner Men’s Journal, told min last month that their strong audience growth and advertising success in 2011 is due to many factors including new advertising brands such as Mercedes-Benz and UPS. "It’s an exciting time to be with Men’s Journal, and I’m enormously proud of the efforts of our sales and marketing teams,” says Wolfe.
Wenner Media's ad momentum slowed during the second quarter, but the first half still resulted in an impressive +14.59%. Here are the charts:
Greer Jonas is managing editor of min.
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