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BREAKING NEWS & VIEWS
Top 5 Group Pubs First Quarter: Just Like a Rolling StoneMonday, July 11, 2011
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Us Weekly“The success of Us Weekly during the first half of 2011 reaffirms that the industry seeks out and values publications of quality," says publisher Vicci Lasdon Rose. "Us Weekly continues to prove its brand strength by attracting an audience of young, educated and affluent consumers who engage with the Us brand for its authority in entertainment and celebrity news, and fashion and beauty."Rolling StoneRS publisher Matt Mastrangelo notes that the celebrated entertainment magazine's success "has been driven by a broad based resurgence in myriad categories. From entertainment to liquor to a resurging automotive category, it is encouraging to see marketers confirm, yet again, that quality in both editorial excellence and custom marketing programs is priority 1." |
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A good first quarter may not be enough to predict the future of magazine ad-page performances for 2011. Nevertheless, min's group-publisher report for the first three months of the year showed 16 of the 26 companies that we track with percentage gains in 2011 vs. 2010. The top 5 publishers--Wenner Media, National Geographic Society, Martha Stewart Living Omnimedia, Bauer Publishing and Mansueto Ventures--all demonstrated double-digit increases. Wenner Media was the leader courtesy of
| WENNER MEDIA INC. first quarter | |||
| Title | Ad Pages ‘11 | Ad Pages ‘10 | % Change |
| Men’s Journal | 123.41 | 104.41 | 18.20 |
| Rolling Stone | 207.47 | 156.14 | 32.87 |
| Us Weekly | 459.85 | 363.71 | 26.43 |
| Total Ad Pages | 790.73 | 624.26 | 26.67 |
| WENNER MEDIA INC. first half | |||
| Title | Ad Pages ‘11 | Ad Pages ‘10 | % Change |
| Men’s Journal | 353.00 | 336.28 | 4.97 |
| Rolling Stone | 444.43 | 385.54 | 15.27 |
| Us Weekly | 974.94 | 824.82 | 18.20 |
| Total Ad Pages | 1,772.37 | 1,546.64 | 14.59 |
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