BREAKING NEWS & VIEWS
Top 5 Group Pubs: First Half Puts Condé in 'Vogue'
Thursday, September 15, 2011
As we take a look at the group publishers' ad-page review for first-half 2011 versus 2010, we count 22 (with Hachette Filipacchi Media now fully nestled in Hearst Magazines) in the mix. Condé Nast (19 titles) is the ad-page-gain leader with +280.72 more ad pages in the first six months of 2011 than in the same period 2010, with Vogue contributing 109.15 of them. Bonnier (18 titles) is second with +227.72, thanks to the now (as of September 2011) digital-only Motor Boating.
Cumulative ad-page total for the 22 groups was 65,550 in first-half 2011 compared with 64,930 in 2010, producing a minor 620-page gain (+ 0.96%). Twelve of the publishers were up in ad pages and 10 were down.
First quarter group publishers' statistics were better with a +2.30% differential. But min's September monthly boxscores showed some worsening conditions, -3.68% for the 173 magazines tracked, which suggests an impact from the troubled economy. The October boxscores will be released Friday afternoon (September 16) with the September 19 min.
Stay tuned for min's third-quarter group-publisher review later this fall to get an even fuller picture of this year's ad-page history.
These top 5 group publishers are still soaring.
(For more, see our premium first-half chart and analysis.)
Greer Jonas is managing editor of min.
If you have breaking news to share please contact min's editors.
min's Rising Stars Awards
Entry Deadline: Oct. 2 | Oct. 9
The Economics and Organizational Structure of a Custom Content Studio Webinar
October 13 1:30 - 3 p.m.
Social Media Boot Camp
November 10 | Yale Club, NYC
Editorial and Design Awards Breakfast
November 18 | Yale Club, NYC
See all events and awards
Get even smarter. Need a quick primer on a media topic? Download a white paper!
Optimizing Your Printer Services - By MRI
Media Insights: minsider Viewpoints from the Front Lines - By min
|Copyright © 2015 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions.|