Top 5 Digital: Visitors Like to Travel, Shop and Peel Garlic

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September traffic was mixed after a strong summer for many branded magazine sites. As Americans got back from summer breaks, many eyeballs turned to planning the next respite. At TravelandLeisure.com, for instance (+129.14% page views, +55.16% unique visitors, September versus August 2011), people were coming for the travel features that the site has been emphasizing lately. Such timely pieces as America’s Most Beautiful Campuses (September T+L) and World’s Most Visited Tourist Attractions (October) drew eyeballs.

And at Saveur.com they are seeing a 40% growth in visitors in September compared to August, in part due to more robust and marketing-savvy video programming.  How to Peel a Head of Garlic in Less Than 10 Seconds” video, released at the end of September, received over 1 million plays for the video through YouTube and Vimeo in about a week. Here is more on Saveur's online strategy on minonline.

Of course nothing in magazine media succeeds like sweepstakes. And so LuckyMag.com’s (+10.07% PVs, +68.85% UVs) was anything but sheer luck. Its Lucky Sweep promotion pushed the audience over 1 million for the month, the second highest the site has seen.

Below is the top 5 chart for magazine sites that had the highest unique visitors in September vs. August. See the complete chart and our monthly Digital Box Scores analysis in this week's issue of min.

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