Facebook  Twitter  LinkedIn   Visit min's sister site:




BREAKING NEWS & VIEWS

Time’s Newsfeed Follows the Buzz


Monday, May 17, 2010

The newsmagazine response to the real-time Web has been to pursue more contemplative, analytical fare, but Time is not ceding anything to the new Internet news cycles. The newly launched Newsfeed site is powered by Time journalists but driven by up-to-the-minute trends and buzz. The site covers news that is breaking, making headlines online and trending up on both Google searches and in social media. In other words, Time is getting buzz.

The magazine is trying to put its brand and analytic take on news as it happens and maintain a wide reach of topics. This week the feed included offbeat stories about a hotel room made to resemble the Barbie Dream House and the latest on the Southern California murder conspiracy allegedly involving a TV chef. Sidebars highlight the most popular topics on Twitter and Google and an invitation to send a news tip. There is ample opportunity for user commentary throughout. While the site has a blog-like structure, the editors highlight certain stories in the left rail to keep important topics surfaced above the fold.

In addition to keeping up with the flow of Web trends in news, the Newsfeed will offer a weekly video summarizing Newsfeed content. Users can subscribe to a daily newsletter digest and news alerts as well. The site is wrapping social media connectivity throughout, including social media sharing, Facebook Like options, etc.

Clearly Time is trying to ride the aggregation trend without sinking into the same waters. According to executive editor of Time.com Daniel Eisenberg, “We are going to be agnostic about who we’re linking to. We are mostly interested in the best content out there, but we will always offer an original take beyond what has already been said.”

Fedex is the launch sponsor for the site.

If you have breaking news to share please contact min’s editors.


Friend Us on Facebook at www.facebook.com/minOnline.

COMMENTS

min day Digital Summit

Click Here to Register


Finalists Announced! 
min's Sales Executive of the Year Awards
June 3 | NYC
View Finalists

min day Digital Summit
June 4 | NYC
Register Now

Call for Entries!
min's Integrated Marketing Awards

Entry Deadline: June 21
Enter Now

Search Jobs
Media Jobs

App Central

min's App Central (for min subscribers only): Stay on top of mobile app developments with exclusive app reviews, analysis and data.

Please enter the following information to have a link to The Skinny emailed to your iPhone:

White Papers
Get even smarter -- download a white paper today. 


... view Whitepapers
min Contests

min contests
Want to sponsor a min contest?

min Press

min's Social Media Guidebook

View Details


   

min's Second Edition Mobile App Report

 View Details      
            

  

min Presents: The Most Intriguing & Top-Selling Magazine Covers 2007-2010 Intriguing & Top-Selling Magazine Covers

 View Details

                          


Inside min This Week
Events Calendar

min's Sales Executive of the Year Awards Breakfast
June 3 in NYC
Register Today!

min day Digital Summit
June 4 in NYC
Register Today!

Call for Entries! min's Integrated Marketing Awards
Entry Deadline: June 21
Enter online!

Thinking in Video Webinar
June 25
Register Today!

All Events




min
Free Eletters — Sign up Now