BREAKING NEWS & VIEWS
Time’s Newsfeed Follows the Buzz
Monday, May 17, 2010
Newsfeed site is powered by Time journalists but driven by up-to-the-minute trends and buzz. The site covers news that is breaking, making headlines online and trending up on both Google searches and in social media. In other words, Time is getting buzz.
The magazine is trying to put its brand and analytic take on news as it happens and maintain a wide reach of topics. This week the feed included offbeat stories about a hotel room made to resemble the Barbie Dream House and the latest on the Southern California murder conspiracy allegedly involving a TV chef. Sidebars highlight the most popular topics on Twitter and Google and an invitation to send a news tip. There is ample opportunity for user commentary throughout. While the site has a blog-like structure, the editors highlight certain stories in the left rail to keep important topics surfaced above the fold.
In addition to keeping up with the flow of Web trends in news, the Newsfeed will offer a weekly video summarizing Newsfeed content. Users can subscribe to a daily newsletter digest and news alerts as well. The site is wrapping social media connectivity throughout, including social media sharing, Facebook Like options, etc.
Clearly Time is trying to ride the aggregation trend without sinking into the same waters. According to executive editor of Time.com Daniel Eisenberg, “We are going to be agnostic about who we’re linking to. We are mostly interested in the best content out there, but we will always offer an original take beyond what has already been said.”
Fedex is the launch sponsor for the site.
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