BREAKING NEWS & VIEWS
Time/CNNMoney De-Clutter Their Articles Pages
Thursday, December 10, 2009
Time.com now will run only one major ad unit per page, either a 970x418 billboard or a 468x900 skyscraper unit. A large pushdown unit is also available. In order to encourage media sharing a cluster of connections to Facebook, Twitter, Yahoo Buzz are now atop each article, and a pull-down menu accesses other media sharing services as well as the popular blogging services so users can add links to their own sites. The number of times an articles has been tweeted is also visible.
Time.com is also pushing its content partners like Huffington Post, AOL, and others in a prominent box of current headlines in the right rail of the page.
Starting next week, CNNMoney.com will also sport a new look on internal pages. Here too new larger ad unites will dominate the page, including the "XXL" unit that the Online Publishers Association consortium of sites launched several months ago. CNNMoney will also enhance its social media sharing tools.
A notable new editorial element at CNNMoney will be a Right Now box in which editors’ picks of the most important stories currently at the site are surfaced throughout the site.
Palm is an early sponsor using the new ad units at Time.com while Dell is partnering with CNNMoney. Many publishers have been trying to capture more brand advertising dollars by eschewing the NASCAR stylings of ad-cluttered Web pages and adopting designs that highlight a single sponsor for maximum share of voice on a page.
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