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BREAKING NEWS & VIEWS
Time Puts 1295 Facebook Faces on CoverFriday, May 21, 2010 If the cover of this week’s Time magazine looks a bit pixilated, it is because the novel image is made up of 1295 .jpg) members of Facebook who wanted to be there. How do you get that many people to pose for your cover all at once? It is easy in the age of social networking. The magazine created a special “I Want to Be in Time” group page in Facebook and put out the call. “Hey everybody, Time Magazine is writing a story about Facebook, and we need your help. Right now we are looking for profile pictures... which means you (yes, you) could be in Time Magazine! Join the “I Want To Be in TIME” group to give Time permission to use your profile picture in our upcoming story.”The key word here was “permission.” After all, the top story in today’s issue is on the privacy questions the massive social network and its smaller cousins raise. CEO Mark Zuckerberg is quoted in the piece saying, “The way that people think about privacy is changing a bit. What people want isn't complete privacy. It isn't that they want secrecy. It's that they want control over what they share and what they don't.” According to recent reports Zuckerberg has ruffled some feathers both inside and outside his company with what some say is a cavalier approach to the issue. As some users threatened to bolt the network entirely over new privacy defaults at Facebook, the company called an all-hands meeting internally to re-think their approach. Facebook's privacy emergency has implications throuhgout the Web content ecosystem. Facebook has put on public radar the issue of digital data gathering, which generally had occupied consumer watchdogs and regulators. As well, with its Facebook Like and Facebook Connect, the social network's reach into other publisher's communities of users is now massive. When content providers share resoruces and audiences with Facebook they are in effect sharing in their privacy policy. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com
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