The Top 'Jackson' Five Best-Selling Covers for 2009
Monday, March 8, 2010
Steve Cohn

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This week begins our exclusive best/worst-selling coverage for 2009 with weekly and biweekly mags. The King of Pop’s passing on June 25, 2009, from an apparent overdose of prescription drugs fulfilled the A-list-celebrity-who-dies-unexpectedly prerequisite for newsstand immortality. Happened to Princess Diana in 1997 and John F. Kennedy Jr. in 1999 and, like them, Jackson’s post-mortem will be newsstand fodder with the “How did he really die?” curiosity. The involuntary manslaughter indictment of Jackson's physician Dr. Conrad Murray (who pleaded not guilty) should keep the story on the front burner just as did the inquests that followed the deaths of Diana and Kennedy.

Yet, Jackson’s death did not have the newsstand impact of the 2008 election of Barack Obama. The two were best-sellers for Newsweek/People/Time, but second-half-2009 sales were -41.3%/-10.0%/-34.9%, respectively. Us Weekly, which had a best for Jackson but not for Obama, was +1.9%.  Read more in min.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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