|
BREAKING NEWS & VIEWS
The Top 10 Monthly Mags of 2009: Meredith Takes the Lead ![]() monthlies that managed to achieve more ad pages in 2009 than 2008 out of the 151 mags that min tracks.We again take note of Meredith for its success this year, as five of its magazines demonstrated a strategic plan of attracting advertisers to their targeted audience of consumers. Impressive ad-page gains in 2009 found Family Circle with 179 more ad pages and an 11.5% gain over last year; Fitness (61.55 pages/9.14 % gain); Better Homes & Gardens (34.41 ad pages/2.04% gain); LHJ (37.77 ad pages/3.07% gain); and More (11.20 ad pages/1.24% gain). Time Inc.'s StyleWatch, taking second slot in our top chart, has been continually showing monthly hikes in its ad pages. No surprise to see this shopping-crazed mag take a 118.81 ad-page hike in 2009, with a 23.50% ad-page gain compared to last year. ![]() An additional acknowledgement goes to our top 10 of 37 monthly magazines that were up in ad pages for the holiday month of December. Of these, Meredith's BH&G takes the top slot with 52.25 additional ad pages in Dec. 09. Time Inc.'s Real Simple gained 45.53 ad pages. See the complete 151 monthly chart and analysis in this week's min. ![]() If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com |
Sr. Marketing Manager, Confidential
Online Media Sales Executive, eBusiness, Reed Exhibitions Web Programmer, Werner Publishing Corp Media Jobs | Job Alerts | Post Your Resume White Papers
Get even smarter -- download a white paper today.
Featured White Papers:All Content is Now Evergreen By nstein Making the Move: Tips on How to Create Digitally-Optimized MagazinesBy Nxtbook Media Design ... more Whitepapers min Contests
Events Calendar
February 16, 2010 min Webinar: How to Monetize Your Video Streams Now Learn More February 25, 2010 Managing and Monetizing the Magazine Content Eco-System Learn More February 28-3, 2010 4A's Transformation 2010 Learn More |
| Copyright © 2010 Access Intelligence, LLC. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Access Intelligence, LLC is prohibited. For more details please see Terms and Conditions. |