Get Media Industry Alerts
Visit min's sister site:

Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

The Return of

Tuesday, December 8, 2009

Not that it ever actually left, per se, but former Conde Nast wunderkind site and companion to the defunct magazine, formally re-introduced itself yesterday. Operations had been transferred to CN’s fellow Advance Publications unit American City Business Journals earlier this year. The brand is now repositioned as a news and service site for small and medium businesses. The new claims to be “the first national business media outlet dedicated solely to delivering actionable news and information to this coveted audience.”

Judging from the new contents, looks and feels much like a number of other business news and views sites. The feature well is a rotating marquee carousel that has enterprise news stories, including multi-part series like “The New Risk” and which American cities could afford to host major league teams. The site is running a year-long project called “The Great Global Business Adventure,” which embeds a reporter with business owners who are exploring international expansion. A new monthly feature “U.S. Uncovered” will highlight demographic stats.

A new “bizWatch” service lets the user customize news feeds according to companies. A blog feed of topic specific items includes a “Pressed” blog covering the media by Matt Haber and numerous others by editors from ACBJ’s nationwide network of local business publications and sites. There are also regular columns on Wall Street, business travel, and finance. A repository of more evergreen reference pieces is available via content partners BNet and several business graduate schools.

This is not the most amenable media environment for launching new (even re-newed) brands, but clearly expects to leverage the extensive ACBJ network of existing sites and its special focus on local business. The company claims 84% of its audience represents SMB executives. The network sees 13.5 million unique users a month and 23% of them are C-level and vp-level. has one daily e-newsletter. But it is promising vertical publications for the platform on health care, media, technology, advertising and marketing topics.

If you have breaking news to share please contact min's editors.

Friend Us on Facebook at

Editorial and Design Awards Breakfast
View the Winners and Honorable Mentions
Complete Event Recap

The minsider Breakfast
December 1 | Yale Club, NYC
Register Today

Most Intriguing, Rising Stars & Hottest Launches Awards Celebration

December 3 | Grand Hyatt, NYC
Register Today

Best of the Web Awards
Entry Deadline: Dec. 4
Enter Today

See all events and awards
Search Jobs
Media Jobs
Production Editorial Associate
Annual Reviews
Palo Alto, CA

Michael J. Hennessy & Associates
Plainsboro, NJ

Director, Media Relations

Lockheed Martin
Bethesda, MD

Media Planner
Tampa, FL

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min

View Whitepapers
min Contests

min contests

Want to sponsor a min contest?

Inside min This Week

Free Eletters — Sign up Now