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BREAKING NEWS & VIEWS
The Nation Grabs Twitter Award The Nation won the Politics category for the 145-year-old magazine's Twitter feed on politics and opinion (@thenation). In a blog post at TheNation.com, editor in-chief Katrina Vanden Heuvel sais in a post that her magazine has been quick to embrace new distribution platforms. “The magazine has over 26,000 followers, and we see it as a way to engage with our readers and reach new audiences.” The magazine’s Twitter team posts more than a dozen tweets a day announcing new articles and soliciting comments and polling invitations. The company does a good job of staying in the Twitter conversation, with liberal (no pun intended) retweeting of other users and shoutouts to followers for their smart posts. "The Nation decided last summer that Twitter was a way to expand its audience and to change some perceptions about the magazine," publicity director Ben Wyskida tells minonline. The magazine has Twitter feeds for several of its editors as well. "People see that one of the oldest brands in journalism is wholeheartedly embracing something new and doing it well, and it makes people think twice about us in a way that's important," he says. While no other print magazine brands won Shorties, the Web-based German design resource Smashing Magazine (@smashingmag) won the Design category. In Entertainment, HBO’s TrueBlood (@TrueBloodHBO) got the award. Brazilian journalist William Bonner (@realwbonner) shared a Shorty with MSNBC’s Rachel Maddow (@maddow). The Shorties are awarded by the Real-Time Academy of Short Form Arts & Sciences, which includes columnist Kurt Andersen, craigslist founder Craig Newmark and David Pogue of The New York Times. Twitter is seeing 50 million tweets a day, up from 5,000 a day in 2007. A rebroadcast of the awards is available below. If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com COMMENTS
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