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The Atlantic Sites Claim Personal Bests In January


Friday, February 3, 2012
Steve Smith

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What Halloween and Thanksgiving were to women’s service sites, the hot political season is to political and public affairs destinations. The Atlantic announced this week that it set a new personal best in January for its major locations. Drawing 14.3 million uniques altogether, each of its sites, TheAtlantic.com (10.1 million), TheAtlanticWire.com (3.6 million) and TheAtlanticCities.com (650,000) each broke previous audience records. The traffic reports are from Atlantic’s own logs using Omniture

The brands have been on a growth spurt throughout the year. The January traffic to TheAtlantic.com represents a 98% year-over-year increase. TheAtlanticWire.com, which both aggregates content from around the Web and adds its own commentary, enjoyed the leadership of new editor Gabriel Snyder through much of the year and saw a 460% YoY increase. TheAtlanticCities.com spin-off site was introduced last year to focus on issues related to urban social and political policy, living and culture.

In a statement, Atlantic Digital editorial director Bob Cohn says that the site’s success with reader demonstrates that there is a place on the web for “ideas-based journalism.”

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com


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