Get Media Industry Alerts
Visit min's sister site:

Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »

The Atlantic Polishes Up Multi-Screen Quartz Brand

Tuesday, September 25, 2012

The long-foreshadowed business news and analysis site from The Atlantic Media Company made its debut this week. Quartz is at and is designed to serve multi-national businesspeople and companies with its emphasis on international market coverage. The content will reach across straight news, commentary and lifestyle and management concerns. Current stories include a feature on Facebook’s grand strategic plans, news of riots at the iPhone 5 Foxconn plant, commentary on whether oil companies have leverage in Iraq and a list of five ways cheap energy could tip the balance of global power.

The site is edited by EIC Kevin J. Delaney, who says the digital-only pub takes a “broad worldview.” In his welcome note to readers, Delaney called this a 1.0 version of “a new kind of business news offering that is global, digitally native, and designed for the mobile and tablet devices that increasingly dominate our lives.”

In fact the desktop visitor will be met by a site design that seems more attuned to forefinger than to mouse. The site is done in HTML5 with large buttons and functionality meant for touch interfaces on smartphones and especially tablets. A top line menu works as a touch-sensitive dial through the site’s main content categories and hot topics. Registered users to the site can treat it as an app, maintaining saved favorite articles to review across devices and displays.

In an effort to chart a new course for launching editorial brands in the digital age, Quartz is also debuting in Flipboard, the mobile aggregation app. The content will be designed to show well in that app’s magazine-like look and feel.

Quartz is also designed for social distribution. A mouseover on the site gives easy access to sharing across the major social networks, including LinkedIn, and to personal content vault Instapaper.

Quartz comes to the Web with sponsor support also baked in. Boeing, Cadillac, Chevron and Credit Suisse are launch partners through the end of this year when Atlantic Media will accept new sponsors.

If you have breaking news to share please contact min's editors.

Friend Us on Facebook at


Post a Comment


Please enter the letters or numbers you see in the image.

More Breaking News & Views

Breaking News & Views Archives

Editorial and Design Awards Breakfast
View the Winners and Honorable Mentions
Complete Event Recap

The minsider Breakfast
December 1 | Yale Club, NYC
Register Today

Most Intriguing, Rising Stars & Hottest Launches Awards Celebration

December 3 | Grand Hyatt, NYC
Register Today

Best of the Web Awards
Entry Deadline: Dec. 4
Enter Today

See all events and awards
Search Jobs
Media Jobs
Production Editorial Associate
Annual Reviews
Palo Alto, CA

Michael J. Hennessy & Associates
Plainsboro, NJ

Director, Media Relations

Lockheed Martin
Bethesda, MD

Media Planner
Tampa, FL

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min

View Whitepapers
min Contests

min contests

Want to sponsor a min contest?

Inside min This Week

Free Eletters — Sign up Now