Get Media Industry Alerts
Visit min's sister site:


Facebook  Twitter  LinkedIn   Google+   
Latest Issue »
Subscribe Now »
Get 4
Free Issues »
BREAKING NEWS & VIEWS

Tennis Mag Warms Up for US Open


Thursday, August 19, 2010


What Fashion Week is for Vogue and ELLE, what the Oscars are for People, the U.S. Open is for Tennis magazine. Tennis' Sept./Oct. issue is its largest in two years, up 20% over September 2009. The hallmark of this year’s effort is cross-platform execution both of content and advertising.

Group publisher Jeff Williams says, “Popular tennis products such as Wilson, Prince and Head, mainstream consumers brands like Sketchers, Longines and Gatorade, plus U.S. Open sponsors American Express, Citizen, Mercedes-Benz and Continental Airlines, all see a multi-platform partnership with Tennis magazine and Tennis.com as a powerful vehicle to tell their story to our desirable audience.” American Express, for instance, is present in Tennis’ magazine, the Tennis.com site and even the brand’s podcasts.

In fact, podcasting has become a growth driver for Tennis. Monthly downloads of the video show have exceeded 250,000. Site page views have grown to 9 million, with an impressive 13 minutes spent per session.

If you have breaking news to share please contact min's editors.


Friend Us on Facebook at www.facebook.com/minOnline.

COMMENTS
Up and Coming

Integrated Marketing Award Winners & Honorable Mentions Announced! 

SEO Workshop
Sept. 29 | NYC
Register Today


Media Summit
Sept. 30 | NYC
Register Today

min's Rising Stars
Entry Deadline: October 10
Enter Today

Quick Survey - Chance to Win a $50 Gift Card!
Take the Survey

Search Jobs
Media Jobs

White Papers
Get even smarter.  Need a quick primer on a media topic? Download a white paper!

Optimizing Your Printer Services - By MRI

Media Insights: minsider Viewpoints from the Front Lines - By min


View Whitepapers
min Contests

min contests
Want to sponsor a min contest?

Inside min This Week
Events Calendar

SEO Workshop: SEO Strategies for Maximum Brand Lift
Monday, Sept. 29 | 8:30 AM - 11:30 AM ET
Register Today!

Media Advertising Summit
Tuesday, Sept. 30 | 9:00 AM - 4:15 PM ET
Register Today!

All Events




min
Free Eletters — Sign up Now