BREAKING NEWS & VIEWS
Tennis Mag Warms Up for US Open
Thursday, August 19, 2010
Group publisher Jeff Williams says, “Popular tennis products such as Wilson, Prince and Head, mainstream consumers brands like Sketchers, Longines and Gatorade, plus U.S. Open sponsors American Express, Citizen, Mercedes-Benz and Continental Airlines, all see a multi-platform partnership with Tennis magazine and Tennis.com as a powerful vehicle to tell their story to our desirable audience.” American Express, for instance, is present in Tennis’ magazine, the Tennis.com site and even the brand’s podcasts.
In fact, podcasting has become a growth driver for Tennis. Monthly downloads of the video show have exceeded 250,000. Site page views have grown to 9 million, with an impressive 13 minutes spent per session.
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