TV Guide Launches Star Search for a Media Planner

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To entice advertisers to see the value that TVGuide.com brings to them, while also recognizing best-of-class ad executives, TVGuide.com has just launched a very unique contest. Entitled "TVGuide.com's Plannerati," this isn't your typical contest where anyone can enter to win a prize. Here you must be a media planner and/or buyer in the New York tristate area, and you must be nominated either by TVGuide.com or your friends or colleagues.

And once you're nominated, you must complete a personal profile discussing your strengths and why you think you should win. The winner, who will be announced on Nov. 13, will receive deluxe celebrity treatment: chauffeurs, stylists, makeovers and a night on the town with a cast member from the Emmy-winning AMC drama Mad Men. And yes, the paparazzi will be following your every move for that one night during the week of Nov. 16. So if you're picked, prepare to act coy and don those shades.

“We wanted to create a unique opportunity that will engage the advertising community with the same level of passion and enthusiasm we’ve been able to generate with consumers on our site,” said Richy Glassberg, executive vice president of national advertising sales for TV Guide Network and TVGuide.com, in a statement. “This contest not only gives us the opportunity to expand our relationships in the industry but also recognize excellence in the field.”

The contest runs through Nov. 12. To nominate a media planner or buyer, visit www.theplannerati.com.

If you have breaking news to share please contact Steve Smith at ssmith@accessintel.com

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